How to Launch Your Membership Without Overcomplicating the Process

Tia: my question is, how should I think about deciding how to do my next launch for my membership?

So there's so many different options whether, there's coaching week, there's summits, lots of different options.

Melissa: Got it. Good. Good.

Paul: So let's bring that up, up to the group. Anyone have any thoughts or ideas

Melissa: when you're figuring out how to launch your, membership or offer?

Oh, go ahead Carolyn.

Carolyn (2): the way I like to do it, and it's worked the last couple of times, is due sort of a two week run in for me where I'm promoting, my. Three day challenge that I do. I love doing a three day challenge just 'cause I find I can really connect with people and um, show them what I'm about and they actually get to see me in action.

I did it really differently last time, and only did 15 minutes each day, which sounds really short, but for my niche it worked brilliantly 'cause they're really short on time. So I would say like talking about it wherever you can in the, lead up to it, if you can get on other people's podcast to talk about what you've got coming up, try and time it so that you are going to be, leading into whatever it is you are offering or your membership at that time and talk about it on podcasts.

I found that a really good way of, getting some trajectory to more people in. And the other thing that worked amazingly for me last time was using affiliates. I got 200 people in with affiliates, which was Whoa. Great. Awesome. Yeah, which was amazing. 'cause my email list is teeny tiny. so that was a really good one for me to find people that had a similar audience to me and ask them, but a completely different niche and then ask them if they would be affiliates.

And that was a great way of connecting more people into my world.

Tia: And quick question, what's your membership or who's your avatar?

Guest 3: my avatar is overwhelmed. Moms, women, predominantly people with neurodivergency within the family.

Tia: We have to talk. Mine is overwhelm Moms and I have a neurodivergent child.

Guest 3: Ah, me too. Okay.

Tia: Okay.

Guest 3: We'll

Tia: connect.

Guest 3: This is turning into Caroline's connection call. Oh,

Paul: yeah.

Tia: Love

Paul: it. That's the whole idea of, of doing this. Yeah.

Guest 3: See,

Paul: that's a true value of a mastermind. Yes. Yeah.

Tia: Yes.

Melissa: Yeah.

Guest 3: Thank you. Yeah, definitely Tia, I'll drop my email into the chat for you.

Tia: Perfect. Thanks.

Melissa: Awesome.

Anyone else wanna chime in on how they, do their membership launches or figure out, like what method they wanna go about with their membership launches?

Oh, no. Beth.

Paul: Oh, oh yeah. Beth. Yeah. Go.

Beth: Hi. I recently had this little training from, a business coach, who was doing a challenge, like a seven day challenge, which was offering an. Amazing amount of really high investment, engagement, right? But his teaching about how to make the decision on how to launch super simple, maybe it will apply to you, to you.

he said, do what you like. Do what you enjoy doing. If you in a three day challenge,

Tia: great advice.

Beth: If you like teaching a whole thing, do that. If you like engaging a summit, do that. If you like doing affiliate launches with junior partners, do that. And that, that really was his number one thing. He's like, that's how you decide, that's the decision process.

What feels comfortable to you? Mm-hmm. If you wanna do a completely email launch instead of being on camera, do that.

Tia: Thank you.

Beth: I was like,

Tia: really valuable. That's just good advice for life. Do what you want.

Beth: Do my mind.

Paul: Belly decreases so much friction. I know, doesn't it? Yeah. I love it. Anyone else have any uh, input?

Oh, go ahead. A Alice. Yeah,

Alice: I did a five day challenge I coach memoir writing, so for each of the days, each of the actions was for them to work through a process where they figured out if memoir writing really was for them, so that by time they got to the last day they knew whether they wanted to go forward with memoir writing or not.

it sort of had already had them make their, their decision and then it was just to invite them in afterwards.

Tia: Really. Cool.

Guest 9: Thank

Tia: you.

Paul: and Lee, did you have your Yep. Go ahead.

Lee (2): Yes. You know I love that idea about do what you want. Paul and Melissa told me a while ago, and I didn't understand it, and I was like, Nope, that's not right.

When I listened to it, finally he said, just serve the people that you want to serve, and they will come to you. Your tribe will be connected too. They will find you. And that's what's happening now. And now I am surrounded by this group of men that we meet every Saturday morning and we're going on our second retreat on Labor Day weekend together.

And it's just so amazing. So I love that idea of just do what you like and those people, they'll find you. So thank you.

Melissa: it. Awesome. That's awesome.

Paul: You can come on more often.

Melissa: Yes.

Paul: All you can make me my head blow up. I'm good, thanks.

Guest 9': I'll also add to also think about what your audience wants as well.

It's definitely important to do what you want, but also what your audience wants. Mm-hmm. Because for example, my audience is toddler moms and they're not gonna show up how like we would as business owners, like every day for five, a five day challenge, you know? So just something to keep in mind.

Paul: Yeah,

Melissa: that's great.

Paul: That's great. Good counterbalance advice too.

Melissa: Yeah.

Paul: Anything.

Melissa: This is, this was awesome. I just love hearing what everyone says. I love keeping it simple.

It doesn't matter if it's a webinar, it doesn't matter if it's a challenge at bootcamp, whatever we call it. It's just really, it's coming back to that transformation. So just really making sure that you tie it into that to like, what is the thing by, you're not gonna solve all their problems in the launch, but it's really, it's the vehicle that's gonna get them to move, to take the next step, which is coming into the membership.

So just really thinking through that, no matter what the vehicle is, it's like by the time they finish this thing, whether it's a three day challenge, whether it's a webinar, whether it's an email series, really, again, opening up their eyes of like what possibilities are out there.

Maybe overcoming an objection or two that's coming up from like, this is not possible for me, or, I don't have the time for this. Like, the common ones that come up and really it's just setting it up for the next, step, which is the membership.

So, I think that was just, whatever the. vehicle is, we see a lot of times with a vehicle when people are going through launches, really good intentions, but tend to over teach. That's the other thing too, is like, 'cause we want

Tia: Yeah, I did that on my last one for sure. I like gave the house away and gave the house away.

Like, I just learned a lot.

Melissa: And you're not alone. Everybody does it 'cause we all, we all wanna give. And it's so, it's that balance of giving them just enough to be like, oh, I learned something. you also don't want to, you know, I hate those where you end up and it's like, oh, this is, this just feels like, I'm not getting really value.

you wanna give just enough value that they have that moment, but then it's just, it's perfectly primed up for the, the next step. in this case, it would be the membership.

Paul: All right. So you're ready? I'm gonna, I'm gonna, I'm gonna blitz,

Tia: I got my pen.

Paul: Yes,

Tia: Paul.

Paul: We can continue this on signal, back and forth, after the call as well.

so all of us, we have this delicate balance 'cause we're all now living the exact same life and lifestyle. So when we see all these internet marketers, especially the big influencers that we all name drop all the time, they have 40 people in their team. Like they just show up and they perform.

They're the performance person. Like they're not answering emails, they're not dealing with tech issues. Like we all, we had to always put this in balance. Okay. so it's one of those things that in, in your scaling growing up, there's always what are you capable of doing? And also what your capacity is.

'cause some of us are caregivers, some of us have second jobs. We, we have other responsibilities in life. Like we can't do all the things, So then coming back to what was already said, like. Some of us make things so complex and complicated that we go on paralyzation and we don't ever promote or launch.

Now, I know you don't, Tia, you don't have that issue, but I just wanted to, so whatever the least amount of friction is, that is your best first step. So if, even if it's not what your community wants, it's like, okay, if you're available on Saturdays and that's your stress free time and you can just do a webinar and that's what you have the capacity for, like do it.

Because otherwise you're gonna excuse yourself to death and you'll never, do it. Now once you've done it. When you have results and you can look at it when you, when you're doing 1 0 1 stuff, everybody in this interim marketing space gives you absolute answers. Oh, this is the way you know, and depending on who you're following, it's like, okay, well this person says webinars are dead.

I should never do a webinar life. I should do this thing. And then you buy into that idea and then two months later when you didn't get the result, you're buying the next person's thing and they're like, oh, you should do webinars. It's the hottest thing to wor, you know, everything works. If you give it enough time, energy, and effort, and you constantly are testing and tweaking and tinkering, you will fine tune it.

This is for everything in life. We all eventually figured out how to talk. We figured out how to walk as children because we iterated it, you know, and, and we don't give ourselves permission as an adult to do the same thing. Oh, that didn't work, that didn't come easy. Let me give up and try the next shiny object.

And it's like, ugh. If we did that with talking and walking and riding a bike and swimming and, and anything else, we would never have accomplished anything in life. so give yourself that permission. And what I will tell you though is the most effective when you have the capacity and the capability is not to lean on one launch vehicle type.

That's why in our world you'll see that we do, we call it a flywheel, and this is most likely why we are up year over year and others are down or struggling, is because we didn't put all of our eggs in one type of basket. And if you think about it, in the real world, companies in the real world, they do different types of promotions all year long.

Some is their big marquee event that they do every year and or their Black Friday event, and boom, they're all out, but they're not waiting until Black Friday. Like they're gonna do a summer sale. They're probably is like, 4th of July, you know, you know, Christmas in July, sale or whatever, you know, they're, they're gonna be tinkering, they're gonna be trying to get, so we like to do levels.

So we just finished one that was a webinar and an email sequence, no ads, no affiliates, and it did well for us, but it allowed the people on our list that were available to come and consume a webinar to come into our world. Now another point in time during the year, we'll do our five day ads challenge, and that'll all appeal to a different part of our audience that has the time, energy available and the topic to come through a five day thing.

So when, when we put all of our eggs in just one modality, then what happens? We're only tracking a part of our audience that is willing to accept and consume that way.

Tia: And you get more data if you're trying different things of what works. And that makes sense.

Paul: Yeah.

Tia: Yeah.

Paul: So it just over a year, so typically what we do is we normally, I was gonna map it out, but it's a simple, we normally take a piece of paper at the beginning of the year, like we normally do this in November.

Mm-hmm. Andwe update it.

but we call it a Q calendar where you just take a piece of paper and draw it in a quadrant. And then we just write down the months for each quarter, like January, February, March, and then the other one, April, may, June, and so on and so forth.

And what we look at is how do we create a tempo. Because we don't wanna go promotion, promotion, promotion, promotion, and like exhaust our audience. Mm-hmm. but every quarter we could do an A or a B level type of promotion. Like something that maybe we would evolve ads, maybe we would evolve affiliates type thing.

But if you go with a really hard promotion for your membership, and then right after it do a hard promotion, again, you're going, you're gonna fatigue your list. But you could do a different offer, like that's lighter than maybe is email only, you know, in a gap. So when you start seeing it visually, you're like, oh, I do have voids and gaps in my schedule.

I could actually not have to wait until,

September, October, I could do something right here. Like, there's two months here. I have nothing going on. Now also keep in mind is for all of us, your capacity, your capability is when you do an email only. You're kind of riding the break a little bit. You're on the clutch, like you're not going into second and fifth gear type thing.

You're not gonna get the results that you would if you did an affiliate launch with ads and went all out and had a big runway type thing and just, and that's okay. Not every launch has to be an A launch. Mm-hmm. so it's like, find your tempo. So we just set the 11th hour, just put together and threw together a, a webinar, that was not even on our radar two weeks ago.

And it brought in, you know, it, it, it didn't quite hit the, the five figure mark, but it brought in high four figure, you know, and it was like very little like for an hour, hour and a half's worth of work. Okay. That was, that's not bad just to pulse in, you know,thousands of dollars.

That was not planned for. But we know, if Melissa and I, during that same timeframe, if we did a 30 day runway and we did a challenge or a bootcamp or product launch formula style, you know, we would've been able to sell a thousand dollar thing and we would've had 20, 30, 40 people buy and we would've made way more money, but.

We're in the summer and we're enjoying life down here next to Disney World. and we don't want that life and lifestyle right now, like we know we can do it, but it's, you know, we, it's just finding like, what is your capacity and your capability? But as time progresses, all of us should tinker.

Do the 80 20, like 80% of what you know that works, tried and true. That's what's gonna pay the bills. You're not like reinventing your life. So if you're doing a challenge and it works, don't kill it. Redo it. Get a new audience in front of it. If you know it's working, keep fine tuning it and tweaking it and tinker with 20%.

Like after you do that challenge, maybe within that 30 days, try a webinar out. If it fails, who cares? You just had a good challenge. You know, like none of these decisions are permanent, but I what I just meant like there should be a little bit of an ebb and flow. 'cause where, where a lot of people are messing up right now is everybody's been sold on the closed model of memberships and you should only launch once or twice a year.

And everybody is like Russian roulette. Like, okay, let me gamble all my money. Like, okay, launch didn't go as well. So I got, I gotta sit here for six months and suffer. in the real world. All of us don't go to that restaurant doesn't open one week a year. Mm-hmm.

Tia: Right.

Paul: You can buy an I an iPhone has a launch, but then after that you can go buy that iPhone any day of the week.

Tia: You're selling it all year.

Paul: Yeah.

Tia: And what is a very simple software tool for affiliate? Like for using affiliates, and I don't know if you guys have

Paul: Yeah, I don't know all of 'em off the top of my head, but I do have all the links, so. Okay. So signal me later and I'll, I'll shoot them o over to you.

Tia: Okay. This was really helpful. Yeah, thank you. Yeah, awesome. Thanks everybody. Awesome.

Paul: And I'm sorry, that might be confusing. T is in our, online marketing mastermind guys, so we, we do a lot of private one-to-one work inside of our mastermind, so I didn't want that to get confusing, everyone.

Melissa: Awesome.