digital marketing

In this episode, we explore real reasons why low engagement doesn’t always mean failure. We dig into how to better meet your audience where they are, why free trials can backfire, and how privacy, access, and time affect participation. We also cover creative, low-stress ways to collect feedback, restructure delivery, and reposition your membership to actually fit the lives of … [Read more...] about How to Adjust Your Offer for Busy, Non-Engaging Members

Many online business owners were sold a dream - one where a big email list and a slick sales funnel would lead to easy money. But what if those vanity metrics are actually holding you back?In this episode, we reveal how the online space has evolved from late-night infomercials to today’s influencer-driven marketingand why so many course creators and coaches get stuck in the … [Read more...] about Why Freebies Are Failing You—and What to Do Instead

In this episode, we explore how to use a private podcast as a lead magnet. You’ll hear real examples from creators who’ve used private audio to create niche funnels, deliver mini-masterclasses, and build desire for their memberships - all while tracking engagement and building trust. Subscribe To The Show Apple | Spotify | Pandora 3 Big Take … [Read more...] about How to Use a Private Podcast as a Lead Magnet for Your Membership

In this episode, we dive into real strategies for getting your offer in front of the right people. From setting up a “super signature” in your email to using Facebook groups, podcast guesting, and even small paid ads. You’ll also hear the mindset shift that can help you move from “or” to “and” thinking helping you expand visibility without burning out. Subscribe To The Show … [Read more...] about How to Get Eyes on Your Sales Page Without Feeling Pushy

In this episode, we unpack the strategy behind small, entry-level offers and how to deliver them for maximum impact. From deciding between a mini course or a workbook, to figuring out pricing, we walk through what actually drives conversions.We also talk about perceived value and how live elements, even optional ones, can shift how your offer is received. And how to create … [Read more...] about How to Create a Feeder Product That Fuels Your Big Course Launch