How to Find Guest Coaches for Your Membership

Guest 3: my question is, does anyone have any experience of how to get guest coaches into your membership, to offer bonus sessions?

I have done this a lot in the past and I've now used up all of my contacts that I have for people that have something that would be good for the niche that my membership is. So I'd be really interested to know where other people have managed to find, guest bonus people.

Guest 1: Awesome.

Paul: That's great.

Guest 1: That's a great

Paul: question.

And is this a monthly deliverable, like you're bringing a guest per month or is it, you know, special?

Guest 3: I've been, I've been doing it once every two months so far. Just 'cause I didn't have enough contacts to make it more than that. I would love to make it once a month. And the way I've done it is I've not.

Paid them. Okay. But I've allowed them to share a freebie at the end. it goes into the recorded bank of stuff so that anyone that joins the membership later will still see that information and can con connect with that person. So it's, it is sort of a lead magnet for them, if you like.

Paul: Excellent. Excellent. Awesome.

Melissa: Awesome.

Paul: Okay. Go ahead, Lee.

Lee (2): Yes. Great question. perhaps this might work. I know that there are several Facebook groups where people are always looking for podcast guests, and as soon as you say, I'm looking for a guest and put your niche, everybody's raising their hand.

So that might be a, a good start right there.

Guest 3: Yeah. Thank you. That's a good idea. I'm in some of those groups, so yeah, I guess I just need to reword it that I'm wanting someone to come as a coach rather than, a podcast. But yeah. Thank you.

Paul: Yeah. Awesome. Excellent. Great, great feedback.

Anyone else? Yeah, Candace.

Guest 5: so for me, like networking events, because I get a lot of people that I meet will volunteer to talk to my community. if you have the time, I would say networking events, as well, you meet so many people that do so many, you know, different things. but you'd be surprised if you say, Hey, I have this membership and you know, looking to collaborate with, you know, x, y, z.

You'd be surprised how many people will volunteer. They will volunteer even before I even say I have a community. They'll just say, Hey boss, look at the Hayball slaves label. What is that? I would love to kind of speak to your community. And I don't even ask them to. They volunteer

Guest 3: themselves. I love that.

So

Guest 5: yeah, definitely try that.

Guest 3: Thank you. That is a great idea.

Paul: Love that.

Melissa: Welcome.

Paul: Anyone else wanna in any, uh, suggestions?

Melissa: Okay, Joanna,

Joanna: it was about whether you've actually asked that question in LinkedIn because LinkedIn will have a lot of the right kind of maybe quality people you're looking for.

So I agree with the fact there are Facebook groups as well, but I think LinkedIn could be a rich source of guests for you.

Guest 3: Thank you. I, yeah, that's a good idea. I'm not currently active on LinkedIn at all. I've sort of been trying to, not overburden myself with too many new things at once, but it is on my radar for the future, so that is a brilliant idea.

Thank you very much, Joanna. I appreciate that.

Joanna: Welcome.

Paul: That's great. Anyone else have any, input? Oh, yeah, yeah. Beth.

Beth: so Carolyn, I am, curious, what is your niche?

Guest 3: I help, women declutter and organize their homes. Oh,

Beth: yes, that's right.

Okay. I thought, I thought I heard that before.

Guest 3: Yeah. but I've had people in doing things on boundaries, on personality type. It doesn't have to be to do with decluttering and organizing. It can be things that help 'em with their mindset and habit building and like I've even had someone on sleep health, like, how can we organize the bedroom so that we sleep better?

But everything to do with sleep. So it, it can be, it doesn't have to be completely tied by niche. It just needs to offer my, my membership something. It could even be like a, a relaxation session or something so that they just calm down a bit.

Beth: I love it. in that case, I volunteer myself.

Guest 3: Oh, wonderful.

Paul: I was, I was waiting for this to happen. Yeah,

Guest 3: I was. Well, I was hoping as well, Beth, perhaps you could drop an email in the chat and I could contact you. Thank you so much. I appreciate it.

Paul: Anything you wanna add? 'cause we've done a lot of this. Yeah. We got,

Melissa: um, these

Paul: on both sides.

Melissa: Yeah. And these have been really great suggestions. And now too, hearing kind of like some of the guests that you wanna bring, I would look in addition to some of those groups that, like Ali was talking about with like podcast guests, those kind of topic type based groups.

there's lots of groups where it's like personal development groups, any kind of health fitness groups type of things that you're part of, thinking outside of the, out, outside of the box in that way. because like you said, it doesn't necessarily have to be about decluttering, but it could be something that can, add to, their self-care.

So kind of looking in those groups as well. just as a way to see if you can just find a creative way. And then the other thing too is try just even to put it on your personal profile as well. I find sometimes if you've just put it up on your personal profile as well, you might get just a couple people just reaching out to you.

I mean, on your personal profile you have friends, but also too, you just never know. You might have acquaintance on there that you might have. and on Facebook I'm talking about. that might be, you know, interested and just kind of put it out there from time to time that you're looking for people and you just never know.

someone might see that and be like, oh, that's really interesting. I could definitely, you know, just kind of what happened there with Beth is like, oh yeah, I volunteer. That sounds great. Just put it out there on your personal profile too.

Guest 3: That's a great idea. Love that. Yeah. I don't think I utilize my personal profile enough.

Melissa: Yeah. Yeah.

Paul: So I have three rapid fire ideas.

Guest 3: Oh gosh. I'm ready to write Paul.

Paul: Yeah. number one, those of us that are in like Amy Porterfield's world, I feel she does incredibly well in her membership where she just looks for people that are students in her community that had some type of win.

Then she allows them to come on and do like a how I did it Style,

Guest 3: yeah.

Paul: Thing. So then what you're doing is you're also almost creating case studies within, and you're having people aspire that they want to be the chosen one. So now you're involving your community, which then can help you with retention.

Because you think about sometimes for all of us, when you have coaching programs or memberships or anything, sometimes it's mainly the squeaky wheels, the people that are struggling, that are constantly coming on the calls or talking in the community. And the ones that are having the wins typically are quiet.

Yeah. You know, they're not boasting as much and celebrating because they, they might want not wanna be boastful. So this gives them a space to actually talk about something like they did well. In a way, it, it kind of, it creates content, but it also creates this excitement that, you know, and I think we all condition this as a kid.

Like we got the gold star in grade school, you know, like, yeah, we got the little badge, a little, you know, sticker or whatever. so it's like, it's almost a show and tell, it's like, Hey, I, I had this thing. So I would look like celebrate wins within your community, and then if somebody has something that they apply that you teach that they did really well, they have their perspective, how they overcame the challenge, how they had the transformation.

And it, it's built in content for you, but also ends up being an incredible case study that you might be able to use in marketing, well. Yeah. So sometimes we, we look in the outside world a lot and we don't, we're standing on acres of diamonds and we don't know what they are in their raw form.

And we're, we think everything else that we need is outside and sometimes we're standing right on top of it. So I just recommend that. Number two, just like this, just like what just happened with Beth is that we all have invested in internet marketing courses and programs and things like that. You're sitting around a peer expert group of people that are positioning themselves as experts.

So what I recommend is that you post in those communities, not just, not just the, you know, looking for a guest on a podcast groups type thing, but at least in the programs that you're in. 'cause at least you know those people pay like thousands of dollars to buy a course. Like they're invested in their business.

They're, yeah, they're investing, right? So they. They most likely a little bit further along. then lastly, what I would do is just look for events where there's speakers and sponsors within your niche because those are people that already have your ideal client. So they probably already have certain perceived clout.

They might not be direct competitors with you, but like if there's a trade show or conference or convention that has your thing. And this could be like an online summit as well. It doesn't have to be offline. Yeah. but there are already, there are other companies, like there could probably be a brand that makes closet organizers that has an audience.

That would love to come in and give some tips. They probably have somebody that's part of outreach and training that they would come in and it would give you big clout because it's like, oh, you brought somebody in from this big major company, you know, and it's part of their community outreach. And at the same time, they might email their list and say that they were just over in your thing.

You might actually get tracked from it. Yeah. Mm-hmm. so I just wanted to point out some not as obvious things.

Guest 3: Yeah, I love that.

so thank you. I appreciate that.

Melissa: Yeah. Awesome. You're welcome. I love it. I love it. Keep us posted on it. That's one of, that's a great way to give value to your members too, is having, those interviews and, and content. Yeah.

Paul: Just behind the scenes.

on average, Melissa and I do one to two of those a week.

Where we are quietly in somebody else's membership giving value. we didn't talk about publicly 'cause it's like in somebody's membership. sometimes we're on somebody's podcast. We just did an interview last week, but, two weeks ago. Yesenia. Yesenia. Mm-hmm. she builds quizzes and has a membership. And I went in and did a training inside of her group and Melissa actually did a separate training where she did reviews of people's opt-in pages and stuff like that. And did, you know, recorded reviews on how to, you know, change the copy and stuff.

So it's, those are sitting in those memberships like forever, you know, in those programs forever. So, that should be part of all of your marketing strategies 'cause you're leveraging somebody else's audience. Yeah, you're barring their 'cause. If somebody puts you on their virtual stage, especially if you are, you yourself are a bonus in somebody else's program.

I just, Caroline, I just want you to look at this as a two-way street. Mm-hmm. Versus, and you said that you're looking for Colabs, which is a great mindset, but it's like, can you get into other spaces as well? Because Yeah. When you're inside of a membership group or a part of somebody's paid course bonus, you at least the people that are consuming it are purchasers, they're buyers.

They're not just freebie seekers. Listening to a podcast like you are talking to a buyer group that has a higher, like anybody that comes in as a lead from them, is way higher quality than somebody that's just gonna see it generically on the internet.

Guest 3: Mm-hmm. Yeah. Perfect. Thank you.

This was super helpful.