How to Get Eyes on Your Sales Page Without Feeling Pushy

Diane (2): my question is now that I have a sales page finally created for my homemade pierogi simplified course how do people find me? I have a website, but I don't even know that people know it's there. It's through Godaddy it's like even a free one.
So thank you for saying it's not a stupid question because I was like, I don't know if I should ask that question because most people may know where it goes. But how do,people find it?
Paul: Yeah,
Diane (2): good question.
Paul: So anybody either have a follow up question as far as clarification Robert, you always have an opinion. I,
Robert (2): Plaster that link all over your social media. that should be in your Facebook group.in the about section of your Facebook group there's an area to put links there. You can pin a post to it in the Facebook group. You can have it on your social media profiles. Wherever they let you put a link, it should be in there up front and center.
don't have to put it in every single post that you put out there. But whenever somebody looks at who you are, they should see that link.
Diane (2): Thank you, Robert. Paul, Melissa, would that be that thing you told me to put at the bottom of like even my email, the tag you, you would include it down there at the bottom as well?
Melissa: Absolutely. Yeah. That's what we. Okay. Yeah. Our super signature. So yes, if you aren't doing this with your emails and then I make sure I want to get to Natalie too because she had something to chime in. Have that on your super signature. So typically in a super signature what I like to include are, are three things can be very, a variety of things. So like on all of our emails we have that at the bottom and it's automatically sets up when you send the email.
But I like to have something that's free that's on there. So like if you have an opt in you could put that as like usually the text is something along the lines like PS if you would like more information on how to, you know how to work with me, here are three, three things you should check out. Number one, my lead mag or you know my, my re free resource on X, Y and Z.
Number two, know, if you're interested in working with me you can go check out. That's where you could put the sales page link number three and I don't know if you're doing, one on one coaching or if you're doing any kind of consults but that could be like a number three type of thing. But I usually like to have Three, three different things on the end.
And then that way, just anytime that you send out an email, it's always there at the bottom. So.
Diane (2): Okay. And then in your course I think it's the high converting challenge. I think I'm saying the title that I'm taking right now, Paul, you talk about using your Facebook group header put like your lead magne and your, your things up there. Would you focus on your free opt in up there or would you put your course up in that.
up in that header for the group?
Paul: Yeah. So. And I'm going to give you a lot of things at, at the end here too. So. But in marketing, you want to erase the word or and you want to enter the word and. Okay. Sometimes maybe this week it might be the free offer, and then next week I might flip it around and it'd be the paid offer.
Diane (2): Oh, okay. I didn't. I know that's. I didn't think of that. Okay.
Paul: So for all of us, when, whenever you're contemplating anything to do with marketing and you're like, should I do this or should I do that? In that moment you've made a decision to throttle your success.
Melissa: Okay,
Paul: so, so just keep, keep that in mind. So it comes back to bandwidth. Like if, you know, if, if you don't have the bandwidth to do both things, then.
Okay, there's definitely an or. But if you have the bandwidth, Whenever you're doing marketing, always eliminate the word or and make it and. Because you're just gonna, you know, increase the possibility. Yes.
Diane (2): Yeah. Okay, great. Thank you guys so much.
Paul: And we're gonna go to Natalie and then I have a couple ideas I'm gonna, I'm gonna throw out. Yeah, yeah. If anybody else. Oh,
Natalie (2): I have been using very small fee paid ads on Facebook Meta. $5 a day. And I've been getting so many leads from that.
So even though it's. It adds up over the course of a month, if you are finding that you're not finding your people, Facebook ads are huge help. And I don't know if you can do that now or later, but I've been doing ads with the pixel set up correctly because that's important. And then I've also started doing look alikes, and I don't know if they're going to keep look alikes.
I thought I heard Paul somewhere down the line they're going to stop that or change it. But anyway, that one has been really performing for me and it goes to a free lead magnet. And I know that's a cold audience, but I do wonder if. I don't know how much your course is, but pierogies, that's a very specific group of people that might be interested that you might be able to target them through Facebook ads.
Diane (2): Okay, that's a great idea. Well, I had my course at 157 and Paul asked me why and I said because I felt that 197 was too high, even though that's what I'd been told to put it at. And he was like, no, that is a good price. And I'm like, okay, so it's going to be at 197 on the, on the thing when it goes out. So that's great advice too.
I'll take a look at that. I don't know how to set the pixel up yet, but I'll. I'll figure that out. I think there's some training somewhere. I saw one of our things that I can do, so thank you. You're welcome. Much appreciated.
Paul: Anyone else have any ideas or insight? Either things that you've seen people do or that you've done yourself?
Carolyn: One thing you can do, Diane, is perhaps try and get yourself as a guest on podcasts.
Talking about it. That's a really, really good way to get heard about and get in front of a new audience.
Diane (2): So maybe look for some like food based, like podcasts or something like that, like a borrowed influence type of thing.
Carolyn: There are quite a few free Facebook groups that you can join and you can say there that you're what you're talking about and that you want to be a guest and then people will get in touch with you.
Diane (2): Oh, perfect. Okay, thank you. That's good advice too. Okay, I'm writing everything down.
Paul: Well, I'm gonna, rapid fire some ideas for you very quickly.
you want to think about it that none of us create traffic. Traffic is already there. Okay. So we're not convincing people to get online. We're not convincing people to show up, you know, on social media.
We're we're not the ones doing any of that. So people are already hanging out in places. The thing is, is they don't know you exist. They don't know your offer exists. So we all had to become relevant. And the only way to become relevant is we have to show up. So. And the only way we show up is when we're talking traffic. And I'm making this very general right now, but main two buckets.
We're either going to do earned media, where we're going to go out and hustle like sweat equity, put our time and energy into getting our name out there, or we're going to pay. Paid media. We're going to pay. Like Melissa and I participated in summits over the last couple years and we're just busy right now. So there was a summit that I wanted to be part of, but I told him, I was like, I don't want to speak.
Can you just tell me what your sponsor packages are? Because I think we're just going to like, pay money, you know, and we're going to pay money to that instead of Mark Zuckerberg. So at the end of the day, it's like, oh, if X, if it's going to cost us X dollars for a lead, you know, you potentially could get, you know, somebody send an email for you.
You can do a paid post in a Facebook group. Not supposed to from Facebook's end, but a lot of group owners will gladly take money from people if they, if it's set up that way. So you first just need to identify where are your people hanging out already. And that could be in free spaces and, or paid spaces. So for instance, I'll give you a very ethical way where, like in a paid space,
And once or twice a week team will do a post that says, hey, you can promote your thing here, put your link in this. So we're like, boom, my link is going in there like within 10 seconds. Now, those posts might happen around the same time every week, and I might have a little timer on my phone that makes me aware that that post is about to happen.
So I'm one of the first people comment on it. So I'm giving you guys a little nugget being in here, because I missed them. Well, it's because these people, sometimes they have VAs and they post it on the same day every week at the same time. That's something you want to think about or monthly or whatever. So I want you to think about that. Sometimes you'll go into a launch of somebody and they'll allow you to post things.
Well, guess what? On day two at two o' clock, they always do the same thing. They have the same exact post on day two on their launch that you're allowed to post something. So I just want you to think, about that. Where are your people already hanging out? And when you're in somebody else's sandbox, play by their rules so you don't get kicked out or get banned or shunned or anything.
That's where most people mess up. But people are already congregating. They're already hanging out there. There's already people out there in the world that are influencing your people. Okay, so how do you. So, like, podcast is a great example. Summits, podcasts, some people have, like, I believe Melissa is going to be speaking. this month in somebody's membership community about organic traffic or something like that.
And then she told me that I'm gonna be speaking on paid that same membership. So it's one of those things. I was like, we all, as content producers with our communities, what is the one thing that we're starving for is content. So when you have a membership and you're pumping out your own stuff all the time, people love that. But man, do they love a guest speaker.
You know, that's like, that shows that you're bigger, like you're a collaborator, you're a team player. So who else is already serving your people and Like, in Amy Portfield's world, Melissa and I have spoken maybe three or four times inside of her group. But also we were a keynote speaker at our entrepreneur experience, where we had our own presentation that we did.
So that levels your authority in the group again. But if we were in her group, like playing the group like you see a lot of people do, then you would not be as friendly or as welcomed, you know, in the space. So you want to, you know, pour and give. But just know when you pour and give into a community, you're also positioning yourself and putting. There's a little bit of light on you, but just don't dim the light off of the person that owns that space.
Got it? That's what mess up. But just look at who's already influencing. And do they have a blog? Do they have an email list? Do they have a podcast? Like, what resource do they have.
Diane: Okay,
Paul: I think a Facebook group out there called something like need a guest. That might be worth. It's like 30, 40,000 people. I think last time I looked in that group where people do post like, hey, I have a podcast.
I'm looking for this type of person to speak. Then reverse, hey, I'm an expert and this is my topic. And if you run a podcast, I would love to speak. Okay, I'm going to warn all of you, if you go in that group at all, don't pay somebody to get on their podcast, because some people in there made it a business model. Grab new people that are really eager to get exposure and they're like tricking people into like paying to get on their on their podcast. That's. That's like their business model. So I would not do that.
Diane (2): Great. Awesome. Thank you guys so much. I appreciate it.