In this episode, we are discussing the dilemma of having multiple Facebook pages, how to decide which one you should keep, and ways to merge your audiences gradually to avoid confusion.
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3 Big Take Aways
- Where you should be investing your time
- How to avoid confusing your audience
- How to merge followers from different pages without losing them
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Jason: Question for two Facebook pages, there is a great deal of irony in this cause I don't post on either of them right now.So my dilemma is I have one that's essentially in my own name that we set up ages ago, it was a business page personal profile. I presume the original idea behind that was authority page, credibility page, that kind thing.
I have a second page, which is more about, or was intended to be more about service offering and taking people in a more sort of like vanity URL kind of way.Let's say I'm kind of at the point where I don't know which way to go with it in terms of a, as I start to put content out there on a page, as opposed to within a group, I don't have a group that is up running at the moment.
Which way is the perceived way to go? Has anybody gone from a personal page over to a vanity type page or a product service type page or the other way around best thinking best practice right . Now?Where should I be investing my time and consequently, what should I do with the other one? Should I point people?
Cause I find people landing on both of them. People don't like it. No great surprise. There's zero content on there. That's a problem for different day right now. Where should I put my time? Where should I be pointing people to primarily?
Paul: Okay, so great question. Thank you. So does anybody have any thing that you want to contribute or any insight.
I know that in the internet marketing space, there's a lot of opinions as far as what you should do with pages. So some of you might have some of that expertise. I think sometimes what we suggest is actually goes against that green sometimes.So I'd love to hear. And if you have any input, have any of you navigated this where you've had multiple pages along the way, and maybe a conflict between people landing on those different pages as far as messaging or lack of messaging.
Heather: so Jason, what I'm not clear on when you keep referring to a personal page or a, an authority page, do you mean that you have a separate Facebook page set up with your name,like as your official page or you talking about your actual personal profile?
Jason: No, not my personal personal profile, a business page in mind life.
Heather: Okay. So typically what I have seen this to be true. In my limited experience, I didn't try it myself. But that's typically called a resume page when it's based just on your name and people aren't really looking for Jason weather's cause they don't know who Jason Weather's is yet.You know, if we're not that level and it of the four types of pages, it's the hardest one to grow.
So I probably wouldn't put my eggs in that basket in terms of business that's just based on what I've seen, not personal experience
Jason: And I will check it on the back of that. Tight created the second page for exactly the reason you've just described my issue now is I have people going to two.
I don't do anything good either right now. I need to do something with one. So the question, if you like has a part B in the yes, go the way that you suggest in the beginning to some degree, but how do I sensibly either shut the other one down so people don't go there in the first place or if that isn't possible or feasible in a sensible kind of way,what's the best way to redirect them back to the other one.
Paul: Anybody else have any input?
Cathy: You could do? You could do a pinned post at the top of the page. That's inactive saying, Hey, for the content you're looking for go here. I also recently created a page.And I, instead of changing my old one, I created a new one because eventually I'm gonna want to have a company page with like the company name on it.
So I'm just going to pretend that that one doesn't exist really and focus on the other one. And then, yeah. So I think that just redirecting and because unless you're really working to get traffic to a page,usually traffic doesn't just happen on your page, especially if it's as Heather was saying, if it's just your name, cause people aren't searching for you.
So this is a total like newbie opinion, but I would imagine that if you just focused on the one page and then I redirected any errands traffic to that page,then I don't think that there would be any confusion there, but would love to hear other opinions as well.
Jason: Yeah. Post or actually using the kind of the cover image as a go here instead kind of message.
We sort of, as far as I'd got mentally with a possible outcome, but yeah.
Heather: Which group has the biggest following
Jason: For what it's worth?It's irrelevant. It's neither, there is nothing that has been posted on there in a very long time.
Heather: That doesn't matter. I've got people I've never heard of the follow my business page.
Nothing's been posted there either, but I've got several hundred quote unquote followers because if one of them has more to it, that would be the one that if you started acting on it would engage would at least have a little more potential.
Jason: So the answer to that would be the personal name page. But the reality that sits behind my is the people who follow that page or like that page in the history was purely by personal invite from being asked to.
And I think that the way around it for me is very much about saying I would prefer that people followed the vanity URL type page or the service page.So, you know, it's like 130 people on one 30 on the other. It's kind of at that nascent stage where I'm just at that, which way am I going to go point?
So the following to me in the nicest possible rate right now is irrelevant. They're not necessarily ideal people. They're just people I've invited,
Paul: Okay. what I'll, what I'll recommend is that sometimes we put a lot of weight in this and that distract us and that it freezes us in our business to move forward.
and when it's that small of a following, you could just chalk it up, make one disappear overnight and just re invite those people. You invited them to the other one, they support you.They know who you are. They like you. And they'll just start following the new one. Now version two would be is that if you did have decent followings, you could slowly migrate the naming structure of one of the larger pages, but maybe it's not the most active following.
You could slowly change it into, you have to do this in several steps,but you can slowly like add your name to it, you know, as a hyphen to what it is. And then a month later you can go back and delete some element. Like Facebook will allow you to change your page name over time and you eventually get it to what you really want it to be.
But then when they're exactly the same, then you can merge them.So you can actually take in, take in both audiences will become one. And you can do that without losing followers per se. But if there are two, if they're named totally opposite and like totally different than Facebook will normally deny that merging of the two pages, but you do have that ability like later on, if you want to slowly migrate it over.But the thing about the, the amount of time, energy, and effort that you going to put in to this, if the one only has like 30 followers or whatever, you could probably get those people individually to come over to the other thing and just close down one of the assets just to move on.Now, if it was like thousands of followers, then I would say, Oh, like, this is going to be some work.
Like we got to work our way through it type thing. But I definitely would move on for that being like a stumbling block. And most of us, when we're trying to promote two things, we,you know, we're have two things. It's hard to straddle two brands and two things at the same time when you're in front of the same audience, because then you're not known for anything you're just known for confusion.
And so it is better sometimes to eliminate one or the other and your narrative at least, you know, like if I went to your webpage or you,you know, like your website right now, I'm hoping I don't get two choices. Like give me one. And if I went to your personal profile, hopefully it's the same one I'm being pointed to.
And if you were on a podcast a year ago, hit that person up and say, Hey, can you change that URL to this new one?Like go back and revisit, like, what are the blogs like, where's this traffic coming from that that's confusing people, let's fix that. So all of those things are pointed. And if you don't know where that traffic is, get Google analytics on the page or look at your stats with whoever you're hosted with and see if you can see where that traffic is and go back and say,Hey, you know, can we update some things now we can't do that type of analytics on our Facebook page, but we might notice that we're leading people to that ourselves and we accidentally you're doing it.
So just go and look at all the things you've done in the past and go back to those things. You might've been on a summit, you might have been,you know, you talked in somebody's group, there's other things that you did that you probably led them somewhere else. And if you think about it, like in a summit, very rarely do we say go to facebook.com forward slash blah, blah, blah, blah, blah.
Right? It's normally a link. link,so get the link fixed. So it goes to the new thing. There's just some, some general ideas that I have