How to Manage Success Without Burning Out or Losing Focus

Michael : Here's my question for you. So I followed your advice. Thank God. And I'm like, blown away. So here's my. My current situation. So I opened up my membership. I went from six people. I opened up to the senior teams, the organizations that I work with.
I now have seven senior teams signed up the annual thing, which is awesome. So each month I'm teaching. I do an hour of teaching them something, and I already know what, that I can create that content really easily. And then they get. Two weeks later, they get an hour discussion with me. The EDS executive directors of these organizations loved it so much and now have 12 more coaching clients because they want me to coach across those organizations.
So huge. And I've doubled My consulting contracts within a month and a half. I got. My annual for the next year has already sold out. So. Amazing. I love it. So here's my question for you. What do I do and what do I do now with my membership? I've got 87 people involved. that's all, like, if they.
If they join. This was Paul's brilliant idea. I love this. They join. They get their own corporate membership site where they have monthly training and I've got their monthly library, but they also get access to my main one. And so I've put them into the main pool too. So they get access to my monthly. I tell them, here's the theme. They get a monthly discussion, they get a monthly workshop.
I give them tips and tricks, little things every week. So they get all access to all that. I'm only getting about four or five people per discussion group, but it's a neat discussion group. And they're all peers across this province. I'm in Ontario, Canada, for those. For those of you. They're all across this province and they all actually support each. They all kind of do the same sort of thing.
So that's kind of neat. I kind of wanted to get away from the public sector, the organizations and stuff that I work with, and go to private sector. But I'm kind of full up right now. Right. Do I try to get more than four or five people? Or do I just let it be and focus on other things? Do I just be happy because I'm so used to just go, go, go, go grow Grow, grow.
Like, oh shit, this is working. What do I do? So that's like generally my question, is that good? Should I, should I wait? I know I'm going to want to renew eventually, but do I just sort of ride it out right now? I don't know.
Paul: So you're booked up with offer?
Michael : I've got seven organizations, so that's 14 hours a month.
I'm pretty booked up with that. I went from, at the time my coaching, my one on one coaching clients had gone down. I now have across those organizations somewhere out 14, 15, maybe no more than that, 12. I've got 20 different new one on one coaching clients. Which is awesome because when they, when they hired me they're like, this is the thing with the industry I work into.
The timing was perfect. At the end of February, March, they have to use up their surplus budget or the Ontario government takes it back, so they just want to spend it. So all of them are like, oh, well, if I'm going to pay you for this, can I pay you for that? What about this? What about that? So my consulting work is booked up till next February, which I've never been in, in 25 years of doing this.
My coaching is all there. Yeah. Oh, it's like double revenue from last year. But so, but I can improve so much more. And what I do with my membership or take it to that next level, or do I go back and redo my, course? What do I do with my membership now? Should I be worried that only four or five people are coming on for the discussions should I try to go for more or do I just sit back and just enjoy the ride
Paul: before anybody else says anything?
I'm just gonna add, whenever you have a situation like that happen in the future where they have to spend money and they're asking you create new offers, ask them they have any more money they need to get rid of. And
Michael: one of my clients is like, hey, you're doing all of this. Can you, can you do a leadership training program? I'm in my head, I'm like, I've never created a leadership training program before.
Sure. And then they like that. Then they wanted another one and then some other organization heard that and they wanted to buy it. And I'm like tripping over myself trying to figure this out. Yeah, yeah,
Paul: yeah, that's great. Awesome. What a huge Paradigm shift from our first conversation
Michael : in four months. It is completely different.
Paul: Dude, I'm just so happy. I'm glad that you took a risk and, and did what I told you to do
We give a lot of advice all the time, but not everybody, like, people hesitate and like you blind faith, like just did it. Just did it and it just
Michael : leaping off the cliff and growing your wings on the way down. Yeah. You were,
Paul: you were on the way out
Michael : of all
Paul: this. Yeah. Wow. I'm just so happy for you, man. Yeah. Thank
Michael : you. Yeah, I know. It was great.
And working all the way through Christmas and destroying holidays is worth it for now because now it's. I'm set for the year.
Michael: Yeah.
But, do I grow more? Do I just chill out at 87? My goal was to get 100. Do I try to get more people in or do I just relax and enjoy it for a bit?
Melissa : So anyone have any?
Paul: I know
Melissa : that was a lot.
Yeah. Does anybody have any? Like when someone hits a goal, what next level? Scaling. Any thoughts on that?
Guest 7: I'm just gonna say I have not had the luxury of that problem yet. Do you feel confident where you are delivery wise? You know, there's always people that grow so fast and burn out because they're going too fast for what they're able to deliver. If you're comfortable with where you are delivery wise and feel you can grow and maintain Your idea of excellence.
Michael : Yeah.
Guest 7: And you want to grow, then grow. But if you feel like maybe you need to take a breath so that you can feel this new level for a little while so that you can grow in a, in a positive way, then maybe then, you know, how do you feel about it?
Michael : Yeah, that's a great point. That's actually what Paul said to me two months ago about just wait and chill and get everyone on and onboard them.
And now that I've onboarded them. Yeah, I've. I planned it. I love using AI AI. Help me figure it out for the next year. Exactly what I'm going to teach. I got all my presentations ready, so I feel like I'm there and I'm. good to go. But now that you say it that way, as you're saying that, I like the idea of just enjoying it maybe for a bit before I grow a bit, but I just, I have my long laundry list of all the improvements I want to make and that's just itching at me.
Paul: Justina has her hand up.
Justine: Congratulations. So exciting.
Michael : Thank you.
Justine: Yeah. Courage and bravery is a big part of entrepreneurship, so I love when people take the leap. My first question is of the 87 people in your group now, now, when are they expected to churn out? When are they supposed to exit? Yeah,
Michael : so most of them have told me that they don't want to do these training sessions in July or August.
So So April, May of next year. It's a one year, yeah.
Justine: and this is, part of the seven organizations you're serving or independent of?
Michael : Yeah, so it's part of the seven. So I talked with the EDS executive directors and I said, here's what, I've got an offer. Do you think this would work?
And I purposely priced it so I could just cover my costs but make it attractive to them. And they're like, yeah, I'd love this. So the senior teams have been told you have to participate in this and now they get it. And I've gone through, by now I've gone through two sessions with each of those seven organizations and they're starting to engage with me and they're starting to sort of understand it, but they don't.
They haven't really gotten over to the sort of the main side of my membership, the private side, where they can work on a variety of things that I know will help them.
they sort of come in because they, they've got these in their calendars. They're going to have to do these training sessions with me. It's been really good and engaging, but they're not involved personally into the thrive.
they haven't separated it from their, their corporate life that way, but they're locked in for the next year. So I've got up to a year to sort of win them over is the way I look at it.
Justine: Yeah. So I'm a big advocate for the five star customer experience. The five star client experience the client. Wow. And I think your opportunity here is to serve these 87 people and really just get them.
Like if you haven't done an orientation to what's behind the scenes and what awaits them, like inviting them in four at a time to do a preview, walk them through it, make them really understand what the content is and how it can serve them. And then from those 87 people, you'll get renewals. And I think it'll lead to Referrals and focusing on those relationships, I think is more high value than you building out another funnel and trying to find the 13 that you're looking to fill.
it's as much work to probably build out a new funnel or work through that funnel or go and chatgpt and fiddle with that funnel because we always like to fiddle with things. Then really focusing on the people that you're with and like listening to people, like being in empty rooms. Like I, I did a launch I think two years ago and I got four people enrolled for a two day masterclass and I was like, I don't even want to do this.
Like, you know, but I'm like, I don't want to roll out of bed for less than $10,000. And that was such a bad attitude that I was like, no, I'm going to come and I'm going to bring my all to these four people in this room. And they've come back and they've repeated and they've reflected preferred. So that would be my recommendation. the temptation is that as, as entrepreneurs, we like the hunt, you know, and so you're right, yes people, is that a big drive?
Michael : But
Justine: I'm so just be careful because that can be a danger. So enough support that's like exciting and the adrenaline rush and all that stuff, I think. But I think really just serving those 87 people, nurturing them, making sure that you can give them all the gifts that you're bringing to them in a way that is exceptional in the way that you desire to do it is a much more high leveraging thing than finding the 13 additional people.
But congrats
Michael : that
Justine: I'm excited. I
Michael: love that. Justine, thank you so much. You're speaking my language. I totally love that idea.
Paul: Great, thank you. Thanks everybody. Yeah, I'm going to give a quick couple of different thoughts. And also Robert put something in the, in the chat for sure. Yeah. Make sure you grab into that. Last several years, interestingly, Melissa and I have invested heavily into really high end masterminds.
And the thing that always struck people weird, I remember a couple years ago we were in, both of us did a presentation when we first came into Jeff Walker's Mastermind and we were put in front of the room and we had to present our company and like our offers and what we do and that allowed everybody in the room very quickly to understand like our business and everything.
And the room. As soon as we were done the presentation, they were starting. This is A natural thing. When you get into masterminds, when you get into spaces, they're just like, oh, you should do this and you should do that and you should go to the next level and you should go, blah, blah, blah. And they start spitting a lot of ideas out. And Jeff made a comment after we responded to all of that because he never had anybody in the room say, no, we don't want to do that.
And it was because we built an incredible business that was highly profitable. That was even the people in the room that had much bigger revenue, they didn't have the life and lifestyle that we had and they didn't have the peace and they didn't have the time, freedom and also they didn't have the net. Like they had bigger, bigger, bigger businesses. But man, they were spending so much more money and everything.
So all of us, when we're in this Internet marketing space, there's always going to be, you're going to be in a room and if you're ambitious and in that stage, I'm just letting you know whenever you hit your goal after the champagne bottles popped and the confetti comes down, you're going to be happy. And then you're going to immediately be in the moment of discontent because you're going to move the goalpost and you're going to be, okay, I hit here, now I have to hit this one in order to be happy.
And then when you do hit that range, then you're going to be discontent and you're going to think happiness is the next number. And so I would go with your gut and your intuition because all of us easily on the outside be like, yeah, go to the next step or create the next offer or do and we'll support you. That's what you want to do.
Like, I'll give you a lot of ideas to like up level. And at the same time, it's like you couldn't even imagine four months ago that you would have be experiencing this reality right now. others have given different pieces of advice in this but like could you tighten it up and make it better and like do things where it really serves you and your people?
So you do get those recommendations, referrals and everything. I'll just let you know, is that we, we do a philosophy that I learned like 30 years ago and I, we implemented even to this day. That's why you guys still as, as well as our business does you still me showing, see me showing up every Day and contributing in different spaces, in different groups, because we start every day as if we have zero.
And it's a philosophy we have as if we have no clients.
Because at one point in time, every existing client will be a past client. And that's something that everybody puts their head in the sand, doesn't want to talk about because they want to. But it as a coach for all you guys, it's like, we love all of you and at one point in time, we might not have a transaction that we're doing together.
And that's okay. That's not a negative thing. There's a season for all of it. So that means we always have to be backfilling. We always had. So while you're serving all these people and you have all this up, you need to make sure you're not stopping doing what created these people. Even if somebody has to go on a wait list. Sorry, I'm totally booked out right now. I can get you into 2026.
You know, you need to still, because otherwise you're going to be on this high and then you're going to plateau and then there's going to be a steep cliff, you're going to fall off where you're going to get readjusted to like all this opportunity you have now. And then suddenly it's going to. Now the cool thing is when you bring these new people in in 2026, you said earlier, like, oh, I did everything, it's the bare minimum cost and blah, blah, blah.
Well, that can change because you're completely booked out. So you can raise the rent. So it's like you can repackage. And the people on your wait list could be coming in and their realities, they're coming in at a much higher price point. You know, the way you initially present, you don't necessarily have to create a new offer. You have something that's working. You could just give yourself a raise next year by as you bring in new clients.
They're just at a different level, you know, as far as financial compensation. So you can be. You could be going like this and not really having to. To attract new people into your world. But I would go with your gut and your intuition because some of like Melissa and I are season right now. It's about grace and ease. But that doesn't necessarily mean that you're where you're at.
We paid our dues, we pushed in, we did the things, we did the sacrifice. And in some cases it was worth it for us. In other cases, we wish we could go back in time and rekindle like a family friendship that we lost or, or a loved one or whatever because we spent more time focusing on the next goal in the business than we were on the, on the thing.
So yeah, it's all about Disney now. You got it. We got called out. We got called out. So.
Michael: All right, thank you guys so much.