How to Share Member Wins to Attract New Members

Carolyn : So my question is, how can I better share share in the big wide world the wins that people in my membership are getting? I don't feel like I'm really talking about it on social media at all. I don't feel like I'm talking about my membership anywhere particularly at all. So how can I start to do that better?

Paul: what's the topic of your membership?

Carolyn : It's decluttering and organizing.

Paul: Okay, good, good. And the main reason I asked that is before we all dive in and give some input is like, if it's like a health or a mental thing, it's hard sometimes share that publicly because of different laws and privacy elements. So that's why I just went to double check.

Candace: Yeah.

Paul: So cool. So we'll just open up if anybody has some ideas.

Melissa: Oh, go ahead, Cass.

Cass: So the first thing I was thinking of is people love stories. So you want the before and afters and you want to do like short, funny stories. Another idea that Paul gave me, which I started to do it and then I backed away from it. Now we're going back into it is to, if you, if it doesn't bother you, to create characters, like you've got like Marilyn, the Messy Mama.

And you get on and your hair is like, oh, my God. And then you become like Penelope, perfect and totally organized. You could get people interested. Like every Monday, Messy Marilyn does a Thing like, is this you? And then you come on as the expert and be like, okay, messy Marilyn, let's go through this three things in the junk tour. That's it. These are the bags I love.

And so, I'm amazed how I get sucked into watching those things. If they're having fun, like, if the person is doing it just to do it. But that is one thing. And then before and after split screens, like, this is what it was. This is what it is. Asking a question, what are your top three things for xyz? And then your answer is, oh, my gosh, look at Kaz.

She had the whole clutter with blah, blah, blah, you know, and so you could. run a contest, who's got the messiest bathroom and have them take pictures and submit it, And then go back and say, not really hot seat them, but say, okay, anybody that submits a pick, I'm gonna do, like, three tips. All right, so here's Maryland's recommend. Blah, blah, blah, blah, blah.

If you had 30 people submit, that's like a month's worth of good job. Way to go. I love it. And teaching. So that's my thoughts.

Paul: Awesome.

Carol: Great. Thank you. There was a lot there. Thanks, Candace.

Candace: So the first thing that came to me is do Instagram carousels. Because I see

those

a lot just snapsh. Like, even if you have, like, someone that gave you five stars or something like that, just have their snippet, their picture, the snippet of their testimonial, the five stars, and they just have rolling carousels.

Instagram, another thing, too. don't know if you have, like, some sort of live event or something like that. You can also do, like, little snippets of people talking about it. So you could like to. To Kaz is. She mentioned something similar to this. But take, like, a little snippet of what they say. Like, if they say something good, and then get permission, of course, but have that as a snippet, as a part of, maybe a short or something.

And then at the end of it, then you can have, like, what your program is about or comment below or something like that. I did that actually for my podcast. So at the end of my podcast, I say, you know, hey, here at hey, boss ladies, we're all about connection and collaboration. What type of collaborations are you looking for? And I take that snippet and I take what they say as, like, a part of, like, a little short.

And then at the end of It I say comment below for the next event. So you do something like that because that kind of like create curiosity in a way.

Carolyn : Brilliant. Thank you. I love that.

Paul: Anyone else want to jump in? Do you have any thoughts?

Melissa: one of the things is featuring some of your best stories and emails.

So every, week we send out case studies about people's transformation. And when it comes to transformation, we always want to look kind of like what was said before, and after. What was their life like before? And really the picture, what were they thinking, what were they feeling, what were they saying, what were they doing? What was a day in the life like for them?

even if you had visuals, that would be super cool too, to put in emails. So paint the picture before, paint the picture after, and you could tell a little story in the email. You know, that would be step one, version two is if you had a place to take them where you actually were showing those case studies, like on your, website or on your sales page or had a section for that, you could take them there to let them know a little bit more about that.

But it's really powerful. And these are all. The cool thing about case studies is that that's evergreen content as well, too. So you can rotate that content so you just get, you know, some of your best stories, write those emails and rotate them on rotation and do a weekly email. And then when you get through the cycle of however many you have, you start over again. Because some people might not have seen those, stories before.

So that's a great way to showcase your people. And I think for you, that visual element would be really great for that before. And You've got such a cool, you know, niche that you're in that you can really. People could see, oh my gosh, this is what it was before. And then this is what's going on with my life after. So I would look at maybe including that in your email communications as well, too.

Carolyn : So would you send that out as a separate email to the weekly email that I send out?

Melissa: I would. I would. it's an additional email. If you. For all of us, we, we have to figure out what our email rhythm is. And we each have our different comfort level as far as that goes. Don't be afraid to email your list and I think that's one of the things like you don't just want people sitting on your list just to sit there.

If you have a weekly email, great. And then add an additional case study email. We, we send out emails pretty frequently because we talk about our podcast. We also have this case study email that goes out as well too. So it's a totally separate email and it takes them. Like I said, version one is just telling the story and then just having to call to action in the email itself.

Version two is that you can tell and then the full story on a separate page that you could build out with that case study as well where you could have more pictures and give like a little snippet in the email and then give the full story on, that page as well. That would be version two. So.

Carolyn : Okay, amazing. Love that. Thank you.

Paul: have a few very rapid fire thoughts as well. Number one, in your community itself, create a culture of celebrating progress, not just wins. So when we post and we're like, hey, you know, celebrate a win. A lot of us, we see everybody else like running the marathon and we're barely getting off the couch and we don't think that we have a win.

So what ends up happening is we don't talk about it because other people had way more bigger win. So then we, we normally don't celebrate it. So instead of that, celebrate progress, celebrate taking action, celebrate making a decision. Create a culture within your community because then you'll get people that'll start reporting it. So maybe have a weekly post or something that you do once a month that everybody can check in and it's a safe space.

But it's like if you're only celebrating, if you position it as celebrating wins, a lot of people will stay silent because they think like the one step that they took is not a win. And so they'll just stay in silence. Now, when it does come to case studies, normally people do not raise their hand and say, hey, I want to be a kid. You'll have a couple advocates that'll do that.

So you have to create a culture of not just celebrating wins, but also capturing those wins. So behind the scenes, Melissa and I, when we see these in our own communities, look and I'll very quickly I'll say, hey, Melissa, like so and so just you know, celebrated a win like they posted something in the group. And again, it doesn't matter if it's the marathon or getting off the couch or walking around the block.

Okay. It's progress, it's some incremental progress. And if it's has like we think might be a good story, I'll say. Can you get. Because we have a copywriter on our team that's one of our coaches in our coaching program. she does case studies for a living. So we hire her to do a case study with that person. We'll reach out to that person first and like hey, celebrating when?

High five. Are you okay? We're talking to, you know, the team member for us to be able to share this publicly. And we've never had anybody so far say no. In the last decade. There's a couple of people that are private like they don't want their story out publicly because maybe thing they do, they don't want their, people to see like they're monetizing on them.

So sometimes we'll have some people every once in a while like I'll celebrate internally but not, I don't want that public. otherwise what you're doing is again you're creating a culture of celebration. So you just want the people to celebrate any type of decision or we can't control outcomes, but we can control an action. So just people taking steps, believing in themselves now because your thing is visual before and after and this is the thing I just wanted to talk about real quick.

The before and after is so easy for all of us to go right to the visual part of it. The before and after. What's going to get people to buy in with you? Sharing the story is the emotional transformation that the person went through, not just the before and after photo. So the before and after is very logical. Oh cool. The place is clean, it's decluttered, it's organized.

But what it is is when you have a case study and there's a difference. I'm just doing a short version of what we normally do a full blown training on. But it's like a testimonial is hey, Paul is cool and the program is awesome. A case study is this is who I am, this is my life and my struggles. I found Paul, I found the program and did the work and now this is who I am and this is my new life.

Is a story of transformation and that is what is relatable and that is what people buy into. And all of you have bought a whole bunch of $2,000 courses because of the case studies, the testimonials, the stories. It wasn't necessarily that the, the influencers, cool, they're sharp, they're good with marketing sales. But you bought in because something was relatable in a case study that you saw yourself in that story.

And you're like, oh, if Mary could do it, I can do it too. Because Mary's story is just like my story. And all of us need to be more strategic in bringing those stories into our marketing, into our sales. And every Tuesday, if you, you guys are on our email list, every Tuesday, you're going to get a case study email from us. We have 12 of them that we have.

And guess what happens on the 13th week? We go back to the first one and we send it out. Because not everybody's opening their email. You might not be in the right time and space right now, but maybe that particular email two months from now clicks with you and that's when we get an application. And so I just want to share those things.

Carolyn : Amazing. Thank you, everyone. That's all very, very helpful.

Melissa: Wonderful. Good question