How to Turn LinkedIn Engagement Into Leads and Email Subscribers

Robert: I have developed an audience on LinkedIn and I'm a little bit in what I'm doing, what I've been doing over the last year and with the membership that I'm about to launch is going to be focused on. my question is I've been going around asking a bunch of people that I interface with about their experiences with LinkedIn and if anybody has any particular techniques or methods that they've used aside from, you know, obviously there's the, responding to comments and getting in the groups and all of that.
I've been working on some the email sort of strategy on for LinkedIn itself, but I was wondering if anybody else had any other experience with that or strategies that they've seen employed usefully on that platform.
Michelle: Robert. I can share a little bit more. It is going to be comment related, but I just wanted to show you what's possible.
I saw the same question and frustration all the time. It was where can I find remote jobs? So kind of like a silly question when you, when you think about it, well, oh, there's LinkedIn, there's Indeed. But when you do digging, you find out, oh, this is not really what I'm looking for. So I pulled together a, I made a spreadsheet and I did the research on remote first companies.
So I had this resource ready to go and I ended up, I would comment on viral posts, right, where sometimes there are people venting, but sometimes they're asking questions. And my biggest spike of email subscribers in just a single day from one comment on a viral post was 188. And with that spreadsheet that was free and it's a living document, it's on Google Sheets. I call it my holy sheet method of making something valuable that's updated, they go back to, even if they unsubscribe from my list, they have access.
There's links on there for them to book a session. I was able to make sales in as little as two days with people fresh on the list. So don't overlook the comments when done right in comparison. I've tried the InMail thing. You know, whenever LinkedIn offers me a free month, I'm like, okay, let me see if I can make it work for me this time. And even when I'm sending things to people that I might have engaged with or inviting them to a free event or something that I know would be helpful to them, it's been like crickets.
And the other thing I've noticed with premium is you're still capped on your messages and I ran out of messages within a couple of hours. I think you only got like 50.
So the commenting thing has worked the best for me. really just looking for the viral posts, the posts that are getting a lot of engagement already and I was surprised how many people were reading my comments outside of their original poster and then tagging me or DMing me from the comment that I left.
Michael: I appreciate the, the comment and I like the idea, the, the concept of the, the lead magnet there sort of dropped in the comments.
I think that's, that's really nice. Yeah, I had the same issue with the InMail just even through the premium. And I've actually been using Sales Navigator, which is a higher level on LinkedIn but that actually gives you then searchable access to the entire LinkedIn network. So I've actually been targeting specific people through that, that in mail process. But I like the approach that you're using there.
I think I'm going to look at that because content marketing on LinkedIn, I don't know if anybody's really tried that much I can tell you right now. And the conversations I've been having with people is it doesn't really work. There's something weird about LinkedIn users. Content marketing doesn't really seem to work very well.
Michelle: Yeah, well, a lot of influencers have kind of started migrating over to that space and like you're saying like people are very anti influencers on that space and they haven't been welcomed warmly at all.
like the engagement bait posts on, in Facebook groups, you know, I made six figures in six months. You know, DM me for the secret or whatever it is that doesn't work in that space.
Guest 10: So I take LinkedIn something similar. So I'm in the marketing space, in the academic space and I will tell you right now on the marketing side, it is all, well, even academic, it's all influencers every which way you go.
And the best way I've converted a lot of just random people I've never seen in my life to followers. And following my LinkedIn is posting on top, some of the top influencer posts in my spaces and then also putting out my own content, not just about what I do but like little wins. Like, you know, one of mine was the ama. So I want a panel for the ama.
So I posted that and that, you know, people found it through the hashtags that way. So it's bringing that old traditional style into this new working space. Because We've always seen LinkedIn as a great place to update for what we do. But you know, now we have that thing. So carousels, carousels are constantly being picked up and that's what I'm seeing and getting the most interaction on from my company stuff to my personal stuff.
And people are more likely to interact with my personal brand when I make it more about me versus what I do because they're going to ask what I do later on. That's that second step they bring in that way. But they want to know about you, who you are, and then once they find out who you are, they're curious about what you do in your company.
Michael: It's funny that you mentioned that because actually the, most viral posts I've had go on LinkedIn have all had nothing to do with what I do and have been completely random things about like here's something that happened to me this weekend and it just seems to baffle me how many people pick that up and it's like, oh, here's a picture of me walking my dog.
Like, wonderful.
Guest 10: It's those human bites away from work that get engagement. And also I'll be the first to say I get a million messages a day on LinkedIn and I can tell you that I probably don't read any of them because most of them, when I do click on them, they're trying to sell me something they want to sell me. You know, come join our conference, come do this.
And I'm like, yeah, no, I'm good because that's not what I'm looking for. So I'm not going for information seeking behaviors to LinkedIn. I'm doing that on my other platforms. I'm doing this for community and for what's going on in my industries. We're seeing friends from college in high school or whoever and see what they're doing in life and where I could network.
Paul: Awesome. Thank you. Strategy works across the board in all platforms as well.
Like if you, if you're really big in like Instagram as an example, if you find influencers that have your ideal client and you go in and engage in comments and give meaningful comments and value like again, just like a Facebook group, don't take contribute because the followers of that person that have your ideal client will then come over and follow you because they liked what you said in the comments.
Same thing with on LinkedIn. We have several friends that do very incredibly well like multi seven figure up in the eight figure range. Leveraging LinkedIn in the future, I'll ask a couple of them if they can give me a couple of their internal strategies that they use and I'll share it in one of the future calls for you guys because always been that anomaly that everybody wants to leverage and use and nobody's 100% figured it out.
You know, I will tell you that some of the people that, that we've helped over the years Once they get people like that consume like an article or something from them, they'll then follow around the Internet, you know, retargeting campaigns. They'll start and leverage LinkedIn and then they'll try to engage them through ads Google Ads, YouTube Ads and Facebook Ads. while the people are in their own personal space as well.