How to Use a Private Podcast as a Lead Magnet for Your Membership

Carolyn: my question is, does anyone know if doing a private podcast is a good way of getting people into a membership?
Like having it as a lead magnet,
Paul: so not just as a deliverable in the membership, but use it as a lead magnet to get people into your world?
Carolyn: Yeah.
Paul: Yeah. Excellent. That's a great question.
Candice: . I've done the private podcast before, several times. You can definitely do it as a challenge.
I hear people do it as a challenge. I've heard people actually do a private podcast as a master, like a master class as well. So you could probably take maybe a repurposed content that you already have and put it into the podcast or maybe break it up and then at the end have like your picture, your offer. So I, I've heard that that requires works very well for the audience.
For me, I, at the time, I was teaching how to launch podcasts and had a podcast. So I mean, at the private podcast. So kind of, you know, weird intuitive, but you can actually see if you use hello Audio, that's a really popular private podcast platform, and then you can actually see if they're actually listening every day. You can drip them out. So many people have success with it.
Thank you. You're welcome.
Paul: Anyone else want to jump in? Either they themselves have done private podcast or they've consumed a private podcast. Does anybody consume one that was leveraged as a lead magnet?
Robert (2): I have one follow up question So the private podcast would be the lead magnet. Why a private podcast and not a public one?
Carolyn: I already have a public podcast and it's very general and I want, I'm wanting to niche down a little bit for who I get into my membership.
So I thought maybe if I did a private podcast that was more geared towards that audience, it would then give them something specific to listen to and then I could, within the private podcast, talk about the membership And sort of use it as a funnel to get them into it. That's a good question.
Guest 6: I have a question about this. So I have a public podcast all about consumerism, but when I do private podcasts, no, I personally don't do them, but I through them things like masterminds and that sort of thing.
I'm not seeing it as a lead magnet, but as a bonus or a perk to why I should already join XYZ Group. And I think that once. Because the question I have is if it's private, how are you getting them into this private podcast and then bringing them on that next stage of the funnel? Because it feels like an additional step into it.
Carolyn: The idea would be to have a landing page where they sign up just like they would for any lead magnet and they then get the link for the private podcast delivered to them.
Guest 6: What about doing some micro episodes that you could do smaller, like bite sized snacks onto your regular podcast and then have that separate lead magnet built into the back end of it so, you know, you could push them towards that.
Mention it on your actual podcast. Say, you know, join on this date for this little. We'll get into, you know, whatever it is. And then during your podcast a few different times, push it out, Say, you know, here's a lead magnet. This is where you join and just keep going on over that.
Carolyn: Yeah, that's definitely something to think about. I like that idea.
Melissa: Cool.
Candice:
Carolyn: the other
part of this question that I sort of had is
everyone keeps using hello Audio for my private podcast that I have created as bonuses. I've always done them through Kajabi because Kajabi has its own podcast. So I don't, get why if people are paying for Kajabi, they're then paying Extra for hello Audio to do private podcasts.
And so I figure I must be missing something. like there's some reason why you don't do that because no one does it.
Paul: I can explain why.
Carolyn: Yeah, do, please.
Paul: Yeah, because it's not as obvious for a lot of people. We know Lindsay very well. watched her manifest and create hello Audio program as well.
when you actually have an official private podcast, each person gets technically an encrypted unique link that they add. So when they're not a subscriber anymore. So when it's paid, this is where it makes more sense. You can revoke it. You can revoke the link. So when you're just doing a podcast in general, that is a public RSS fee that anybody can link into,
There's no permission there. Like giving it and taking away access from somebody. So it was referenced earlier on, I think Nicole referenced. Amy Porterfield has a private podcast on the back end in her momentum. So if you leave her membership, team can trigger something where your specific link doesn't work for the private podcast anymore. If you left her program. So that, that's the, the biggest difference. When you go to hello Audio, each individual subscriber is actually getting an encrypted unique link to them.
And then if you want to remove them or they're not a paying person, I'm just saying more paying. Because when you treat it like a lead magnet, then it doesn't matter. You could. Yeah. Getting an opt in and if they're still consuming it and they unsubscribe from you, you probably wouldn't care anyway because you're still influencing them. They might resubscribe again. But really the main reason why people nobody to my knowledge, nobody out there except we.
We're hosted on Captivate and they on our account, which is like a very minimal account for our podcast, they do offer a separate service like I think we get one private podcast we can do. So it would function like hello Audio within the account itself. So we don't have to pay anything additional as well. Now the only thing I would say on the side is having all your assets in one basket if anything was to happen to Kajabi or it goes down or anything is that your entire business is down.
Like your podcast glitches or disappears if they have an outage as well as your other pieces itself. Yeah, in some cases it makes sense to have an all in one and in other cases it makes sense to compartmentalize a couple pieces of your business. So for like us we have all of the front end of our websites on WordPress but all the back end on Kartra So the back end of our business is on one platform by the front end. That way if something goes down with Kartra we're still have a front facing business, you know, type thing. We're not, we don't have one fail point. You know, that just takes us off the map type thing. And in general all the all in ones while they do grab one and they look at what the trend is like, oh, we'll create this feature, we'll create a community, we'll create a podcast thing or whatever.
They're never typically as good as the companies that that's their sole focus is like podcast or is community. Yeah. You know, so like they dig in and do like Mighty Networks in Circle are always going to be way more robust than whatever Kajabi puts together as a community. It's because it's just an extension. It's an add on for Kajabi because it's an all in one where Circle and Mighty Network is going to spend all day long improving elements of community when they see things trend online, you know, type thing.
So there's just. Those are the different elements. Hopefully that helps a little bit. Coming back to your original question in a way, even though it's not a podcast, we take this free call because this is a paid call that we're all internal right now on this specific call. But the other call that we do per month is an opt in based. It's not like you can come on a free call.
You know, it's the other call. We do this call twice a month but this one's the paid one. ones are free. So in a way it's not a podcast, but it is a high valued lead magnet. And that's how I look at a private podcast is it just has a higher perceived value because it gives people the, you know, and that's how I would sell it on your main podcast.
Hey, today we're going to talk about the top three things on this topic. I'm just going to let you in on a little secret though. If you Go over to blah, blah, blah and opt in. I'm going to give you my other two tips that I normally don't share publicly. But. And really, the. The one, I normally hold that for private coaching clients on my. So. But you can get that over on the private podcast.
But right now you're on the free podcast. Oh, by the way, the other one's free, too. But I just want that for people that are really serious about, you know, moving the needle in their lives, you know, so now I create a hook and anticipation curiosity loop that you're like, oh, I need to know what the other two tips are. Because you're. You just gave me something really good, but you gave me two, three, and you just hooked me in for the other two tips, you know, so I got to go over there and opt in to get the other two tips.
So that's. That's how I'd pull people over if you're doing it. And
Melissa: it'd be worth testing just to see because like you said, you have your main podcast and there's like a specific niche within there. There's, a handful, people in that. In your main one that would be interested in coming over into that. That other area too. So just kind of the one feeds the other, so.
And vice versa. And vice versa.
Paul: I do want to circle back to something. Nicole said it very quickly, but I think it's something that needs to be said again is when we're in this Internet marketing space, man, do we create a lot of friction for people to give us money, and we just want to nurture them forever. Only launch once or twice a year. We don't do that as human beings in the real world.
We don't do it as human beings. In real world. When we want to consume something, a consumer means you paid for something. It doesn't mean you're consuming content. Like, in the real world, we don't consume content, we buy. I think the only place you go for free is like the library, you know, everything else, it's called loitering. So we're conditioned in the real world to pay for products and services.
As a consumer, a lead is somebody that has buyer intent. In the real world, a lead online, if somebody has not socially signaled that they're a buyer, they're just opting in for whatever free offer you just gave them. Even Costco doesn't give out free samples because they're not giving it out in the parking lot for free. You have to Be a paid member to be inside of Costco to get a sample.
You paid to get that sample. So just in the real. I just want to shift to. Oh, no, no. I go to a trade show. Yeah, people paid to sponsor that trade show. People paid for to get in that trade show. You, you paid a flight. You, you paid to go to that, event. You paid, you know your time. So I just want you to keep in mind, like we get caught up, but in the real world, most of us do not consume free things.
And if so it's tied to a purchase, moment. Oh, try my fudge. And if you get that taste in your mouth, you're going to walk in my store and buy. It's not try my fudge. I'm in the middle of nowhere. Oh, no, no. Our store is 20 miles away. Hopefully you go to it one day. You know, it's. So free samples are typically tied to a purchase event.
Sometimes we create a lot of friction and your podcast. Our podcast tells people to opt in, but our podcast tells people to go buy as well. So when Nicole referenced that, like a lot of times we create a lot of friction and a lot of extra in between steps and we should be taking people a little bit quicker to the purchase. Yeah,
Natalie (2): that's a good point. Thank you,