How to Use Gamification to Boost Engagement in Your Membership

Kaz (2): What are your ideas on how to get greater engagement from both parents and teen athletes that are quick and easy for both parents and teen athletes on the go?

Okay. Not sure what direction you go gamification contest, but we're taking our membership making into an app and I need to know quick, easy things to be like, oh, I'll do that in the membership. Awesome.

Paul: Okay, so this is in membership deliverable, not necessarily stuff that you put out publicly to get engagement.

Kaz (2): Awesome.

Paul: Cool.

Kaz (2): Cool. Good question.

Paul: So anybody want to chime in and

Nicole (2): I have a 15 year old stepdaughter. She has been playing softball since she was 4. And one thing and I, you know, we spent the whole weekend in Auburn together this past weekend and I noticed she was always on her phone, never once put it down. And we got to talking and she said what really gets her involved in stuff is challenges.

Anything from like TikTok challenges and that nature. So that's a great way to reach that high school demographic. Age is they're constantly looking for some type of content to put out there. And she said the reason she's doing it is in hopes of getting picked up by either college Caesar out there or some type of recruiter. So maybe those challenges inside of the app or inside of your membership to put it out there, give them a couple extra ideas.

Kaz (2): That's a great idea we cover mindset, marketing and momentum for teen athletes. On how to get recruited by college recruiters. when you said that, I instantly thought of five challenges I could, four that I could put out seasonally. It's a great idea.

Melissa: Thank you. Thank you, Nicole.

Paul: So I think that's probably the key question. Anybody have a child or have connection with parents that have children that are in this age group and what are they addicted to?

Anyone else have anything they want to contribute? This is a good question,

Kaz: if this Translates to online, but my daughter, I'm in Germany and she plays handball and they have a thing where if they show up for stuff, if they get involved, they can win sort of tokens or. And then those go towards something they can get collect.

They then Get something as a result of that, and that is highly motivated. She's. She's 16 now, and her. The age range of her team, is 14 to 16. So for them, that is proving really motivating that they can like, win something at the end of it.

Kaz (2): Great idea. Like a leaderboard so they can see who they're competing against. Take it over maybe a whole quarter, put up three Amazon card prizes.

I love it. And each time, that actually is fabulous. I'm working with booster clubs and we're trying to hold contests among them, but there are these weird things that get the parents involved, like, oh, you have a baking contest and, oh, you know, your coaches have to do this. So that's brilliant. Thank you.

Melissa: Awesome.

Paul: Love it. Anyone else have any insight or input that they want to share?

Is there anything you want to.

Melissa: I would say, I love these ideas. These are great people are motivated by different things, maybe even some sort of thing where it's a recognition like,student of the month and kind of like showcasing their abilities and what they, what they do on the team type of thing.

So in addition to these challenges, because some people are really motivated by challenges and really, really competitive and they are athletes. So naturally they're probably competitive. And also too, some of them might not be. They're. They're competitive in, in the athletic field, but maybe, you know, they're just motivated by other things. So almost like a student of the month type of highlight to feature them and really show off, you know, what, what they're doing.

That could be something that could be really great too.

Kaz (2): And even a non sports showcase, a lot of my athletes like they'll take up drawing or painting or guitar playing. Really good, right? Brain activity. And the minute you said that I thought they're always showcasing in sports. What if we showcase them in everything but sports?

Melissa: Yeah, that'd be fun.

Kaz (2): Whatever hobbies like oh my gosh, look at this souffle I just made.

Like we have a baking contest. Brilliant. Oh my God, you guys are so good. Thank you so much. I

Paul: know. I got a couple ideas so I'm going to throw it out at the end here. And for all of us, some of us might have, like in Kaz's case, we know her business inside and out. We've been coaching for many, many years in our programs together. some of us have what, what I call behind the scenes cereal box aisle marketing.

Where your buyer is not necess. The person paying is sometimes, not always the consumer. the parents of all these individuals are, are paying the membership. Like they're paying and they're investing. then there's this trick on how do you get the kids involved? Like it's a different person, you know, and some of you might be in corporate America where a higher up is paying the bill but then an employee is actually consuming the membership.

So sometimes you might have a disconnect. So you have to have this shiny like the tasty little prize type thing at the bottom of the cereal box to get the kids and package it a certain way. And then you have to have the nutritional facts and other information that appeals to the parent equivalent. So what I would do is I would look at them not together per se.

I think later on when you can learn more about and how to get them to do things together. They're, they're in different seasons, they have different interests and it's probably not that cool to be like doing something with the parent inside the program. So what I would do, number one is always, always, always keep your ear out on what apps the kids are downloading right now and like what are they really into?

Because then you're going to get insight on like what they're addicted to right this second. Like what is the trending thing? So if it was five years ago, it's like they were all on vine and then that disappeared and like they're on TikTok these days. So is there a way inside this app where they can do user generated content and Submit and celebrate and do little TikTok equivalents to each other back and forth because like that's their daily habit, that's what they're already into.

Does that make sense? And also I look in a different realm as far as like Snapchat and most of us are out of that age group. We're not Snapchatting. But it's like could you create filters and frames where they could brag and throw on social media that shows that they are, you know, at different stages either in the program or externally that would help promote and get you people.

But so what you want to do is look at their natural consumption and habits of like the gamification and the other elements that are getting their little dopamine kicks in, the apps that they're in and then how can you bring those elements into your thing and those things are not going to be attractive to the parents whatsoever, you know? I know half of us are like cringing, thinking we gotta dance to get our message across, you know, in some type of tick tock thing, you know.

couple years ago Melissa was doing, stories and stuff like that where she was pointing, you know, at different things and then having to put overlays. it's just one of those things. You just look at who your audience is and who you're appealing to and they're already in habits. So you don't necessarily need to create anything new. You just need to know like what is their habits that they already have and how do you apply those things into your app?

you're not creating friction, you're just complimenting what they're already addicted to doing. Hopefully that makes sense.

Kaz (2): It does. It's totally. And I, I literally just started my first TikTok channel. I haven't posted any videos, but I think it's kind of hysterical because it's not in Sports Brain Global. I decided if I'm going TikTok, I don't want to crash and burn with Sports Brain. So it's on health and it's, it is kind of funny.

Chad gave me my Tick Tock bio and I have 100 people following me from the bio. I don't have any videos on there. It's going to be like a cooking show and kind of info on how to bust insulin resistance. So Boomer, you know, don't accept these health challenges as, oh, that's the way it is. I'm 70. That's the way it is. I'm 80 and so tick tock or chat gave me the I'm just a fierce foodie mama torching belly fat without ditching the damn carbs.

And it's so mean. Like, people are just joining the channel. And I started laughing and I go, may actually figure out how to do this tik tok thing. So we videos that we're going to put up and then we're going to do like some educational stuff. But yeah, I never dawned. You're so right. My athletes are consistently. I'll be like, what? They'll tell me stuff they're watching on TikTok.

But the Snapchat filters is really. They play around with that a lot of my girls, my Tina. And you would think, what, 14 to 22, they still do Snapchat.

Melissa: That's awesome