In this episode we are discussing where to find your future customers, how to find out and address their most important issues and how to attract your dream clients to grow your list with quality subscribers.
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3 Big Take Aways
- Where to look for new subscribers
- How to engage with your future clients in a non invasive way
- How to attract your dream clients
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Deana: So excited to be here you guys,thank you so much for having me on board here. I've been struggling to grow my list and I think my question is definitely related to list growth. So I apologize if people are, are ahead of that, but Nope, Nope.
Melissa: This is all.
Deana: Oh, perfect.
Melissa: Yep. All the things.
Deana: So I'm one of those gals that have almost everything ready to go, except my list. And so in your opinion, what would be sort of A and B the first thing, or pardon me. The top two things that I could do to really grow that list quickly, so right now I'm sort of struggling with Facebook.
Facebook has been my sticking point because I work with people in chronic pain and my name has pain in it. And so Facebook has been really giving me some attitude. Plus just when you know nothing about Facebook, it takes a long time to learn it, obviously. Right. So I have put my eggs on one basket.
I'm trying to sort of leverage other options, but in your opinion, what would be sort of the quickest way for me to start to grow that list?
Melissa: Does anybody have any input,
Deana: Song and dance? Whatever it takes.
Melissa: Lisa, Lisa, go ahead, Lisa.
Lisa: What about going into groups, Facebook groups and just giving value and then that way they get to learn your name and what you stand for and what you do.
And once they know your name, your face, they'll stalk you and they'll find you.
Deana: Yeah, it's funny. So you use the word stalking, cause I feel like I'm stalking them. I am in at least eight pain groups and I'm doing the principle where you go in there and you start asking questions without being the expert and trying to learn the verbiage and whatnot.
But I'm trying to find a way to be able to go into those groups and not sound like the expert so that I'm not kicked out. So I'm trying to find that balance,but I agree. I think that's a great way to go. I just haven't struck that chord yet how to pull them in. But that's a great idea.
Orest: Webinars is it's number one option for me for lead generation.
Melissa: Webinars. I have .
Tazeem: I have an idea. Could you maybe get in touch with all the admins of the group and then when you have a legitimate opportunity to connect with them and just say,I'd love to do a, maybe a free presentation and then offer them a free lead magnet after that create the marketing and sort of build it up.
But getting in touch with an admin is a great way, like just nurture and nurture the relationship there. First don't ask right away, but connect with them and get to know them, introduce yourself to them, comment on what they're talking about in the group.
Tazeem: And then sort of, you know, kind of creep them a little bit, I guess I'd be wanting to know who they are and then maybe at some point, even friend request them and then just say, know, this is what I do.
And you know, obviously we're in a group where, you know, a pain is the number one topic , would you be open to me doing a presentation and you know, keep it really product neutral. It's not about pitching. I'm really going to give great content,
Tazeem: It would be like maybe the top four things you can do to help yourself get out of bed if you're really in pain today or something,I'm just throwing it out there.
But just like that type of nurture sequence is fantastic. And see, like they said earlier, see if you can get on a podcast. I mean, podcasts have been great for me. It just puts yourself in a whole other realm, but get yourself in front of the right podcast or partner up with somebody who's doing nutrition and you know, you can cross promote each other there.
Right? So there's lots of different. Maybe you could work with a yoga instructor, even getting into yoga groups is a great way to, you know, pain management is a big thing in yoga groups as well. Right? So some ideas
Paul: I think angel had something
Angel: So as someone who has chronic pain and I am currently trying all these different cranes to try and not take very strong medication every day, I you know, and I'm all about digital marketing.
But I would say even if you're getting more personal and I know Paul and Melissa are really great about like your, your marketing message and all of that. But I always say like when you're creating your content, so you're creating your post on Facebook. So yes,you address you, you address like you, you want to know at least three pain points of your people, right?
And then you also want to know the three solutions that you provide and then three benefits. And when you have those three sections, you can always create content from that. Because if I was in a group, I don't necessarily want to get on a webinar about pain,but if I see you post, like it like, even in like the business group, if I see you posts who here wants to keep up your momentum, but you're getting slowed down by your health.
And then I say me and I'll do my little raise, hand emoji, and then you respond and say: "Hey, I created this checklist of things you can do to help you with your chronic pain." I would be like, "Oh, great. What do I need to give you?" So when you say, how quickly can you do it? I think if you take, like Melissa always says the more relationship route and just actually create conversations and then have that,whether it's free or paid, I know I would sign, I just bought a two ounce cream that was like $30 to see if it would help with pain.
So I know I would sign up for something like that really quick.
Deana: So within Facebook just absolutely. I know I can't, I would have to direct message them, I'm assuming.Right. So that we're not.
Angel: Yeah. Okay, so you the question, right? And then I say, I'm interested and then you could comment: "great. I'll send you information", which also gives you permission to message them.
And can I just say, if you're in this long term, I would really think about when you're ready YouTube videos, because people Google what to do about chronic pain. Is it okay to take three Motrin every day? So if you go on YouTube and just answer questions that people who are in pain ask longterm they'll, they'll find you really.
Deana: Yup. Bravo. I'm just, just starting to kick into my YouTube account now. So thank you. That's great advice
Paul: So do you have an opinion about that?
Melissa: I mean, just chime in with relationships,especially when it's something that's so personal like that when it comes to things that a little bit more, I want to say like squishy personal that's where the conversations will be. And so there's those messages on Facebook and connecting in groups and whatnot.
And like-minded groups. It doesn't have to necessarily be a group just all about, but kind of who was saying before about the A to Z, like yoga groups , wellness groups you know, women's Groups that are focused on like self care, like those kinds of groups and things like that.
That would also be other areas that you could create relationships, nurture relationships and then start to get known for what you do and those communities.
Deana: Bravo, thank you everybody.
Paul: Right. Can I, can I add, can I, am I allowed to, okay. So we're all told to go into these Facebook groups and these forums to do the research of course, right?
Cause we want the languaging and everything. Now those of you who have been on these calls, know. Cause I call it the, the, I roll posts, where you want to look for are the posts that all the people that have been in that group for a little while, or like they roll their eyes like, Oh, it's that question again? Use the search function.
Why are you doing this? Stop putting effort to follow this. You know how to use the notification link? You guys, some of you are that person, right? Yeah. So why do I say this? Because those are the most commonly asked questions that people that come into that group that are looking for a solution not to be live in, hanging out there forever looking for the freebies.
These are people on the hunt right now that came in that have legitimate issues. And you need to look at the common thread of that question, because that is the hot button question, because everybody has been in that group for awhile is ticked off that you even bothered to ask it been asked so many times every day. Well, yes, that's the best question that you need to answer.
Okay. So that's the, that's where you want for your freebie and your lead magnet. Cause that is the hot hot button because all the other ones, all the other people in there have been there for a while or just irritated that's even asked again.
Paul: Now, now last thought is, you hear this in the internet marketing space.
It came out more so in less several years with Russell Brunson, with click funnels. The concept itself originally was rattled off by Chet Holmes who who published a book,"Ultimate Sales Machine". And if you ever get a chance on YouTube, he's got like a clip of a seminar that he did maybe like 20 something years ago.
Where he actually talks about the concept and how it came to be the naming structure of "Dream 100". And that's where you actually take the time and energy and do the research and come up with the dream people that are influencing. I said this in a different way earlier that are influencing the people that you want to influence.
So go down all the podcasts, take time, like spend one day and just go through what are the adjacent business like if somebody that's in the pain point that you solve, what are the other adjacent businesses that also appeal to that person at that life moment? Because every product and service that we all provide is typically associated to a life event.
It's something that is happening in somebody's life. In that moment. Some of it is lifetime solutions. Some of it is just a moment when you're (inaudible) pregnant services relevant because they're in that season, in that moment of their life. So when you can identify that you can then look at other things that they are buying,consuming, getting involved with at that exact same life moment.
And those are the pot. Cause it doesn't. Sometimes we look at the bullseye and we think we always have to hit the center of the target in your people could be in the outer rings, right? Because they could actually, you know, and I, we used to say this in the,in the photography world, like, okay, the wedding photographers are always looking for the client.
They're always looking for the client like dude, you, and you spent all that money, to influence the client. We went the opposite direction. When we were doing this many years ago, we went after the wedding venues. We influenced the wedding venues because one conversion met 30,40, 50 clients, hundreds of thousands of dollars, not just one.
Did the same thing you know, back in the day and when I had my eight real estate offices, you know, it's just, you want to look at who's your dream people, right? And sometimes it's not always the end user we're trying to get to the end user, right?
That is why Melissa spends time talking in other people's groups because she can do that and influence many people in one conversation that are the right people.
But isn't it interesting that we like our main focus is helping online entrepreneurs with their memberships and courses. And we did a summit where all these people are getting her lead magnet right now, today that are in the movement world, you know, and some of them are just going to invest in the next couple of days in "Instaposts" because of a 20 minute talk that she did, right.
Which actually is prerecorded. And you might see it in a lot of different summits. So it really, the talk was done once it was perfected and done once, and it was,is white labeled enough. It works for everybody's summit. It's available for years, if any of you have, but it just look at those higher level opportunities and spend, cause we all have the same number of hours in the day.
And the energy is only so much that we can put in our resources. So make it a higher impact instead of just always going for the end user who is already influencing it,the end user that you want.