A lot of us go out and try to convince strangers to come into our new offers. But the first transaction from a new customer is always the hardest thing to do, especially when we don’t have the offer tuned in.
In this episode, we are discussing who you should target first for your next launch, old or new clients and why.
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3 Big Take Aways
- How to tune in your offer before marketing it to new clients
- How to find the right audience for your ads
- How to get seed money for ads to pull in a new audience
- Paul & Melissa’s Inner Circle – The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Membership – Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
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Melissa: So I have Next Micheli.
Micheli: So my question is I'm thinking of doing a subscription type launch for my psychic newsletter, to do it for like seven bucks. Unfortunately I only got one sale, but I'm still happy with the one sale had turned in my sales page for review today.
I was wondering if two questions, one is if I should launch it to my existing list or get new buyers and how much should it be that way?
Paul: So you have a new subscription offer that you're going to make.
Paul: is the offer aligned with all the promotions? Like it's the same type of person that you're trying to appeal to?
Paul: Okay. So does anybody have any feedback, advice, input for, for, okay.
All right. I'm going to jump in. So whenever we say, should I do this? Normally the answer is almost a hundred percent of the time. Yes. And the main reason for that is that what I would do is you always start internal because the people that are most likely going to buy from you or the people that have already bought from me in the past, the hardest sale for all of us to ever make is the first transaction from a customer.
That's the heaviest lift that we all have. So for you to ignore the people that you already have, I would first always go to a past buyers list like past clients and customers. And then from there I go to your leads list. And then from there, I would do a look alike on if you're going to do any ads at all.
I do a look like audience against your buyer list, and I would do ads. Because then the ad will be optimized for people that look like the buyers. And when that is exhausted, then I would do a lookalike audience against your opt-in list. But I would do it in that order. A lot of us, we go out and we want to convince strangers to come into our new offers.
And that's the hardest thing to always do, especially when we don't have the offer tuned in the cool thing is, is your past clients and customers are gonna probably give you a little bit more honest feedback and still buy from you. Like, if they're a little confused or a little, they're going to ask the extra questions and they'll still probably buy because they already see as an authority, they already believe in you.
There they've already had a good experience before. So when you put a new offer in front of them and that goal, this makes sense. It's easier for them to say yes to it, but I'd rather have that feedback from them. You know, with their questions. Oh, I wasn't clear on that. because then it's better to then take something that's worked and you got tweaked out.
Cause your raving fans should buy from you very quickly because then when it's really tuned in, then you know, the people in the public will buy it. It's just the worst thing in the world is do the opposite. Not know if your offers really tuned in and then go out to the public and find out that everything was off the rails that even your own people would not even buy it.
Melissa: And it's also, it's an extension of what you do anyway. So what it's going to do too, is just going to give them ensure that really awesome client experience, because it's just another way to work with you in that same realm. So like Paul was saying, if they're raving fans, then they're most likely going to buy from you again, but then it'll also just really reiterate and extend that client experience.
Micheli: Okay. Cool. Awesome. Thank you.
Paul: And you know, I always got more information. So if you could get a small group to pre-investment that are already past clients, then you have seed money to go out and do the ads basically for free the pull on all the new people. So just keep that in mind.
Micheli: Yeah. That's a great idea.
Melissa: I like that. Yeah.
Micheli: Good, good. Well, congratulations on that sale too. Cause it all starts with that first one.
Melissa: Yeah. Thank you. I was very happy. I'm giving it away for free. So now I know I can make money off of it. That's right. That's right. Awesome.