In this episode, we are discussing the benefits of having a short sales page for a warm audience that can give your clients more clarity on what they will receive and set the framework for your course.
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3 Big Take Aways
- How your clients can benefit from a sales page
- What you should include on your sales page
- How to avoid overthinking your sales page
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Melissa: So Loretta was next.
Loretta: So my question is regarding my sales page for my membership. So my eight week online course is ending this week. Yay. And I've been pitching my membership for the last two and a half weeks.
Now I did not come into this course, the signature course, thinking about a membership, but my clients have been asking for one because they still want to need the support going forward cause I've had clients who have not been able to finish the training modules with their dogs because, because it was a hard winter we had, it was so cold.
Nobody wants it to go out and work with their dog. So, so they're like, we need, we need more of you. I'm archiving my Facebook group for the course this Sunday. And they're like, how can we get more? Because we want to make sure that we finish all the six modules, the courses for eight weeks, but they had six modules and it can be tough for people who don't get to work with their dogs daily.
So, so they need that and, and are few stragglers. So now I know I've been pitching it for the last two and a half weeks, but I haven't been working on my sales page. Do you think it's okay to just put together a super short sales page for this time round, because these are folks that already know me, know what I'm going to be offering.
I already have the structure for what every four weeks is going to look like live Q and a. They're going to have tips and tricks and every week has got like something different. So is it okay to just a super short sales page for this time? I'm still going to work on a longer one because I'm going to put my course on evergreen, but what do you think?
Melissa: Great question. All right. So is anyone like to chime in? Zelisa .
Zelisa: I wasn't going to create a membership either. And then my members and my course people were asking for it. I just put a PowerPoint slide. I had a zoom call. This is how much it costs you want to join. Wire me the money by this date.
Close cart, three dates. And that was it. And that's all I have to do. I didn't even have a sales page until the third launch. I didn't have a sales page.
Loretta: Oh, that's awesome. Thank you.
Melissa: Love it.
Paul: So anybody else want to contribute? Do you have any...? Yeah.
Melissa: Well, in short, yes, you can do a super short sales page, especially since these, you know, these individuals they've worked with you. They're asking for it. Zelisa is just like a great, perfect example. Literally like a one PowerPoint here it is and send it over. So if you want to give a little bit of details, like when I coach I have before like a down and dirty sales page,
like when you need a sales page yesterday, but just the components of it is just like, what is it? What are they going to get? There's those features and benefits kind of like you said, the out, like if you have a schedule outlined like as much of that information that you have, let them know that this, if, if this is like the first time, it's like a beta, let them know this is the ground floor. So they're going to be getting on the ground floor. You're going to build it together. You're so excited, but just really just reiterating how the support that they're going to get as much information that will help them to plan ahead. And then just way for them to, to pay and then get started. But you could totally do a super short sales page with this group because they know you and it's really just, you introduce it to them. And then if you were able to have an opportunity where you can actually just talk through, like on a zoom or a Facebook live and like, Hey, you guys been asking, here it is. And you almost do just like a little presentation of it. Say, this is what it is, is what you're gonna get. This is how it's going to work. Super excited. You know, just click this and we'll get to go on. So
Loretta: Yeah, I'm planning to do that on Friday at seven o'clock when we meet with them.
Melissa: Yeah. Good, good, good, good.
Paul: Yeah. So always keep in mind that the more authority in relationship you have, the less you need on the sales side of it. You know, people that they just hit you up and said,
Hey, I got a new program coming out at this much money. You're like, I don't even care. Where do I send the money? So the highest moment in time is when people are at the peak emotional state of, through this experience for you to make an offer. And that means they've just gone through this course.
They've seen transformation. They're seeing things happen. They're seeing this routine of them coming in, either on a, in the Facebook group or in the community or the lessons. And then all of a sudden, all of it's going to disappear. They're in new habits. You put them in new habits right now and they want the habits to keep going. So you don't have a heavy lift, like they're already indoctrinated. They know who you are. They like know and trust you. It's like where where's the link to send, you know, what your Venmo or your Zelle or whatever the cash apps are or wiring or whatever. So when we don't know people as well, then there's a heavier lift because you're not just going to send random strangers, money, people do it unfortunately.
see them on the documentaries, but it just something that you, you just need to understand is that don't right now, you have the great attitude because don't complicate it because some of us will get in our heads that we have to have this long form sales page. So then we don't make the offer.
And then it's like, Oh, you know, you could have just said, Hey guys, here's the link. If you're in, click it, buy it, see you tomorrow over here. And it'll be like, okay.
Loretta: Yeah, I'm not going to let this opportunity pass. Cause like, no, this is a good chance to get it started, get the ball rolling. And then I can filter into evergreen people as we go along and that they will get the longer sales speech.
Melissa: Exactly. Awesome.
Loretta: Thank you.
Melissa: You have to keep us posted on.
Melissa: Yes. I love it. I love it.