Is There A “Right Time” To Launch Your Membership? – Episode 133

Chalice: I just had a question is now a bad time to launch something. Should one wait until launch. 

Melissa: This is a great question. 

Chalice: I see. Everybody's doing like, if you're in the coaching or goal seeking space and that kind of stuff, people are doing a lot.

I'm in arts and crafts. 

Paul: Can you tell us more about your, your course membership, your offer? 

Chalice: Well, I, I don't have anything right now. 

Paul: Okay. 

Chalice: So it's, I do something that nobody else does out there in the United States in any place I paint on fabric, but in a different way, I want to teach people, but I'll have to bring them into like a basic course to teach them the basics and they might be rolled out to them (inaudible).

Paul: Okay. Okay. So does anybody want to answer into that?

Heather: I used to fall into that trap very early on when I transitioned into the digital world and thinking there was a right time and with very few exceptions, I think that's a limiting belief because we're always going to refine, tweak, improve. So I don't think there's ever a wrong time.

Like, I don't think I would launch on Christmas week or black Friday. That's just my personal opinion. But beyond that, like we have to going back to what Paul was saying just a minute ago. Like we have to be willing to fail and test and tweak. And so the best time to get started is always now. 

Melissa: Yeah, that's great. So let's go to Sarah. Thanks. Thank you. 

Sarah: I'm just going to encourage you because I've just put out for my second membership, which I'm going to launch and start on the 1st of January, people are buying it now as Christmas presents for themselves. I think people are happy to spend money at this time of year because they're buying gifts.

And I think that what you do could be a gift, so it could be bought for somebody to start in the new yet, or it could be a gift for themselves. So I say, get one and do it. And good luck.

Chalice: Thank you. 

Melissa: Love it. And then, Dr Sean.

Sean: I was just going to basically echo those same thoughts and I'm kind of an example, admittedly of going the other route. Because I didn't want to start anything while I was in Peru, because I was concerned about, you know, this, that the other, and kept getting the border closed, wasn't able to leave.

And so I just kind of fed into it and it can snowball and, and w hearing you say, you know, March or April if you do that I'm just concerned that that might actually in reality, end up being November or December of next year, take action, you know, whatever it is, you know, even if it's baby steps, keep moving forward.

Paul: I love it, love it. So I used to always tell when I had my real estate company, I had over 200 agents that worked for me and I just, they would excuse themselves out of everything, you know, they would at nine o'clock in the morning. Well, yeah, I should make those calls, but I need to do this first. I need to read the newspaper.

No, it's the current events, just in case somebody asked me on the phone what's going on and then they would read the newspaper. 

Well, you know, it might be a little too early for people, you know? And then a couple of minutes later, it's like, oh, you know what? They could be at lunch right now. And I don't want to interrupt them during their lunch.

Right. And you can just totally excuse yourself. You can find a reason why it's never a good time. And that's just keeping your, all of us in a safe place of being still and being, you know, cause we're always, we always feel safe. Not taking a risk right? Now, the rewards are always two inches outside of our comfort zone.

So what I recommend is just doing it, put your foot into the pool and it's not permanent. It's not permanent. So go and do it, take the risk because here's, what's going to happen for all of us between now and six months from now, when you do want to finally launch, you've probably just missed entire pool of people that were willing to make a decision today next week, next month, that would have been willing to buy your thing.

But instead they went and bought somebody else's thing because you decided later on was a better time to do it. And the last thing I'll say is just, we all, this is easier to say and hard to do.

 Just don't be emotionally attached to the outcome. If you're not emotionally attached to the outcome. At the end of the day, it is an offer that you're putting into the open market.

 It's a product and service that does not have an emotion attached to it. And that offer, if it's aligned with the audience that you have attracted, people will purchase it. If they don't purchase it, it's okay. We can learn from it. We can pull back. We can tweak, we can change our audience. We can change our messaging.

We can lean back in and make an offer again, you know? So, so just don't be emotionally attached to the outcome and just celebrate that you did it, that you got off the seats you got off the stands you got into the game. Yeah, 

I was using it as an excuse, thank you. 

Melissa: Welcome. Keep us posted. It's it sounds like it'll be amazing.